STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
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Ep 256 - Building confidence to film/present
1:18:46
1:18:46
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1:18:46
Battling a shipping container, getting over filming nerves, creating valuable client check-ins, and more. This week's topics: 1. Fighting shipping containers 4:36 2. The fun (& stress) of opening a gym 20:14 3. The anxiety behind filming content 35:01 4. Running your first workshop 46:28 5. The best check-in for your client 56:27 Check out Ustrong:…
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Ep 255 - What it takes to open a gym
1:20:09
1:20:09
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1:20:09
Presenting Ustrong gym in Seaford - the result of years of work and collaboration. Here's what we learned! This week's topics: 1. Introducing Ustrong gym 8:00 2. Gym costs people don't think of 23:22 3. The path from "just" a personal trainer 48:11 4. Don't teach things you haven't done 57:31 5. New exercises & programming? 1:04:06 Follow Ustrong: …
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Ep 254 - The difference between a PT & a coach
1:11:38
1:11:38
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1:11:38
Why your clients don't check in, why you're bothered by it, and how to fix it. This week's topics: 1. We're not nervous for our gym, you are 2:41 2. Why your clients don't check in 11:04 3. Meeting your clients where they are 26:23 4. "Mindset coaching" vs. communicating 43:10 5. How to adopt the growth mindset 59:27 Value Compass: Access J…
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Ep 253 - Content & marketing mistakes we've made
1:23:30
1:23:30
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1:23:30
This week we answered some coaches' biggest concerns - business systems, social media, product tiers and more. This week's topics: 1. Creating a seamless onboarding process 8:27 2. Imposter syndrome & value as a new coach 21:09 3. Are your followers converting to clients? 45:38 4. The best way to tier your offerings 55:17 5. How to create your cont…
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Ep 252 - How to not lose clients from time off
39:41
39:41
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39:41
This is how you can take 1, 2, 6 weeks away from your F2F/online business without stress and losing all your clients. This week's topics: 1. Jason is finally going on holiday 3:48 2. Should you work while away? 9:50 3. Taking time away from F2F clients 16:11 4. The fear of losing clients 23:52 5. Client autonomy is the goal 28:30 Value Compass: …
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Ep 251 - How to not be stuck in your business forever
1:22:07
1:22:07
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1:22:07
Where will your personal training business be in 5 years? What about your life / lifestyle? This week's topics: 1. Setting up pre-kid expectations 11:15 2. The traits of a successful team 18:07 3. When is paid advertising useful? 27:35 4. Career goals matching lifestyle goals 33:25 5. Don't let fear run your business 1:09:35 Value Compass: Access…
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Ep 250 - If I started my PT business all over again
1:03:46
1:03:46
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1:03:46
What would we do if we had to start from scratch? Here are our exact steps from zero to full books, and beyond. This week's topics: 1. We're being targeted by ads & bots 3:29 2. Face-to-face is the best route 19:30 3. Balancing face-to-face, adding online 40:04 4. How much money podcasting makes 52:13 5. Leveraging our experience & A.I. 56:40 Value…
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Ep 249 - How to work with more advanced clients
1:23:28
1:23:28
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1:23:28
If you're wondering when you get to train more serious or advanced clients, this is the episode for you. This week's topics: 1. Fitness expos have changed 15:53 2. Was getting an expo booth worth it? 27:38 3. Is cafe productivity real? 40:11 4. Developing your niche will take time 56:22 5. What if you don't want competitors? 1:09:11 Value Compass: …
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Ep 248 - Why your content isn't making sales
1:14:08
1:14:08
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1:14:08
Are you still posting for likes? Wondering why no one's filled out your link-in-bio form? Here's a better approach. This week's topics: 1. Creating YouTube & blog content again 3:31 2. What to do when business is slow 14:27 3. Putting together cohesive content 21:11 4. What F2F coaches get wrong online 37:51 5. Here's exactly what our campaign is 5…
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Ep 247 - What not to look for in a business coach
1:18:02
1:18:02
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1:18:02
The biggest red flag we see with business coaching nowadays... This week's topics: 1. Coffee snob or not? 2:28 2. Business coaches that sell 'potential' 13:22 3. What new business owners rush 34:52 4. How do you recognise burnout? 50:42 5. Why PTs fail to sell on social media 59:54 Join our community: Access…
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Ep 246 - Does your business depend on one app?
1:17:15
1:17:15
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1:17:15
Would you be crushed? How would you rebuild? Here's what we'd do. This week's topics: 1. Ben's near-death F1 encounter 15:02 2. What we'd do if Instagram died... 18:21 3. A.I. tools we've been looking at 42:04 4. What are we doing at an expo? 59:22 5. Putting out fires as a sole trader 1:07:08 Join our community: Access…
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Ep 245 - How to become an online personal trainer
1:24:24
1:24:24
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1:24:24
Here's our checklist on what to expect, and how to thrive, as an online coach. This week's topics: 1. Self: The 1000 hour pre-requisite 8:07 2. Service: Talk to clients, not coaches 28:12 3. Systems: What are you tracking (or not)? 53:15 4. Sales: Does your product suit them? 1:00:48 5. Skills: What you're paid to do 1:11:46 Sales podcast episode: …
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Ep 244 - Why you lost the 'fun' in your work
1:26:17
1:26:17
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1:26:17
Feeling burnt out? Too many clients complaining? Tired of going through the motions? Here's something to reframe your thinking. This week's topics: 1. When debate becomes personal attack 6:33 2. "Working in" / Gym equipment etiquette 14:54 3. Limiting training / work distractions 27:32 4. What's causing the unfulfilled feeling 43:32 5. Put out what…
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Ep 243 - What we learned from the Gold Coast
58:21
58:21
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58:21
The boys recount the Programming Workshop weekend that just went by in Queensland. This week's topics: 1. More followers =/= More sales 1:13 2. Good times on the Gold Coast 8:01 3. Workshop delivery reflections 26:31 4. It all comes back to Jetstar... 40:45 5. Is the annual biz upswing here 52:07 Join our community: Access…
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Ep 242 - How to scale a personal training business
1:16:53
1:16:53
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1:16:53
Whether you're just starting out, or at capacity and wondering what's ahead - here's how your future could look. This week's topics: 1. It all starts with your flagship 26:40 2. When to offer a lower tier 45:12 3. Before you put on coaches... 52:39 4. The right time to go online 1:02:27 5. The costs of opening a gym 1:09:02 Join our community: …
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Ep 241 - The long game of lead acquisition
56:01
56:01
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56:01
Paid ads, workshops, call lists, free resources, challenges, giveaways... Which is the best for lead gen? This week's topics: 1. The easiest ways to gain sessions 6:07 2. Likes & followers =/= Paid clients 22:29 3. Two steps back, to go three forward 36:21 4. It's tough when you don't see returns Join our community: Access…
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Ep 240 - Business is relentless
1:14:25
1:14:25
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1:14:25
There are times to push... and times to find people to help you push. This week's topics: 1. Unfamiliar with discomfort 12:52 2. Influences on your work ethic 23:32 3. The concept of balance 39:10 4. The importance of role models 56:08 5. Advice from the right people 1:06:26 Gold Coast programming workshop: Tickets Join our community: …
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Ep 239 - Improving skills, positions & muscle mass
1:29:40
1:29:40
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1:29:40
A deep dive into assessing, periodising, and maximising outcomes for both physique and strength athletes. This week's topics: 1. Periodising strength vs. hypertrophy 15:30 2. Weight classes & time between comps 22:28 3. Numbers won't tell you everything 38:41 4. The hierarchy of exercise selection 51:12 5. Assessing physique/morphological needs 1:1…
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Ep 238 - The foundation of every training program
1:12:23
1:12:23
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1:12:23
When you first meet a client, what's your process to formulating their first program, and the one after that? This week's topics: 1. Who'd rule the post-apocalyptic world? 9:05 2. How to initially assess movement online 24:52 3. Planning long-term program progress 29:26 4. Everyone needs a foundation of strength 37:34 5. Determining recovery & volu…
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Ep 237 - You can't rush experience
1:31:03
1:31:03
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1:31:03
With some recent mandatory time off, Buff Daddy (TM) Ben drops some newly philosophised epiphanies. This week's topics: 1. Lewis Hamilton, Maxibons & armchair critics 3:56 2. Training your decision-making skill 31:48 3. Being able to hand over responsibility 42:22 4. Be mindful of what takes your energy 57:35 5. More action & creation than consumpt…
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Ep 236 - Misconceptions about running a business, ft. Annie Mac
1:09:41
1:09:41
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1:09:41
Are you in your 1st / 2nd year of PT, and not sure what the future holds with scaling or sustainability? This ep is for you. This week's topics: 1. The first steps the "creating" a business 9:33 2. Becoming a coach without having a coach 21:53 3. When do you "get better clients"? 32:31 4. The compounding effect of wasting time 43:41 5. Mistakes tha…
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Ep 235 - Why you should run a workshop (& how), ft. Loz Read & Annie Mac
1:11:06
1:11:06
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1:11:06
Feel like you have no right standing up there presenting to a group of people? Here's why you should do it regardless. This week's topics: 1. What if no one buys a ticket / comes? 3:22 2. Embracing the uncomfortability 12:03 3. Your values will decide everything 21:21 4. How do you write a workshop? 45:55 5. Talking through our biggest fears 1:00:2…
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Ep 234 - What's in/out in 2024 for fitness businesses
1:15:15
1:15:15
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1:15:15
Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry. This week's topics: 1. To-do lists shouldn't be schedules 7:53 2. How we sell online is changing 20:20 3. The comeback of evidence-based 29:31 4. How training styles match life stages 41:53 5. What's happening to fitn…
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Ep 233 - Realities of owning a business with staff, ft. Laura Fox (Fox Physio)
1:09:00
1:09:00
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1:09:00
In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned. Laura: https://instagram.com/LauraFox93 This week's topics: 1. The power of word-of-mouth 6:31 2. Attracting more experienced clients? 14:21 3. Opening a brick & mortar in lockdown 25:21 4. Your responsibili…
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Ep 232 - We're assembling the Avengers
1:18:17
1:18:17
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1:18:17
A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned! This week's topics: 1. Is Aussie drinking culture real? 2:27 2. Learning to accept compliments 14:32 3. Introducing our new team 29:16 4. Lessons from ended relationships 42:04 5. Price of living a higher standard 1:03:46 Join our community: Ac…
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Ep 231 - How to not lose business over the holidays
1:18:19
1:18:19
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1:18:19
Haven't been able to take a holiday without fear of losing clients? This one's for you. This week's topics: 1. Are stringers making a comeback? 16:42 2. Should I make yet another Xmas resource? 28:39 3. How does your ideal client actually think? 38:07 4. The bare minimums of a good business 51:55 5. The friction behind your to-do list 1:02:50 Join …
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Ep 230 - Needing help is not a weakness
1:15:13
1:15:13
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1:15:13
Yes, we still go through what you go through - It never gets easier, but you become more resilient and resourceful. This week's topics: 1. Programming workshop review 1:12 2. Still hesitant about ice baths... 15:18 3. Fundamentals back to fundamentals 28:02 4. When all the anxiety comes to a head 37:07 5. You deserve to have a good circle 58:56 Joi…
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Ep 229 - This kind of language is defeating you
1:09:14
1:09:14
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1:09:14
Becoming a leader, running workshops, influencing people, doing more than just PT sessions... Sound good? Here's where you can start. This week's topics: 1. Building your authority & leadership 13:25 2. We're still working on communication 29:12 3. Becoming someone people can depend on 36:36 4. How to undeniably stack your proof 50:13 5. The charac…
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Ep 228 - How to make scary business decisions
1:09:52
1:09:52
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1:09:52
Changing your target market, creating a product to sell, posting more/less of your personality... How do you decide? This week's topics: 1. Post more personality, or information? 14:26 2. The basics are still just as effective 31:17 3. How to shift your client demographic 40:46 4. How & when to launch a product Join our community: Access As a…
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Ep 227 - Fear & judgement aren't bad things, ft. Lauren 'Loz' Read
1:30:26
1:30:26
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1:30:26
Our new business mentality coach Loz talks through why and how fear, judgement, & loneliness aren't necessarily bad signs. Loz: https://instagram.com/Loz_Ready This week's topics: 1. Your decisions are yours to make 7:08 2. Dealing with outside judgement 25:04 3. It's okay for your circle to get smaller 42:31 4. Different people will (or won't) mat…
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Ep 226 - How to make your business magnetic
1:08:04
1:08:04
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1:08:04
People seem to be over despair and seriousness, and looking for "fun". How can we implement this? This week's topics: 1. Changing the way we interact with people 4:20 2. The culture shift that is happening now 20:01 3. Introducing fun into your business 39:26 4. You don't have to be the best to succeed 52:56 Why movies, games & fashion get remade 1…
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Ep 225 - Traits of the successful
1:17:08
1:17:08
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1:17:08
How do you learn to become magnetic, and bring value to those around + ahead of you? This week's topics: 1. "But what if no one shows up to my event?" 19:42 2. Differentiate yourself from the rest 31:28 3. Communicating to get the best from people 44:40 4. Bring value to the table (that isn't money) 1:07:06 Join our community: Access As always, i…
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Ep 224 - How to level up your business
1:07:23
1:07:23
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1:07:23
We recently learned some things that look to change our business' trajectory - Here they are. This week's topics: 1. We went to an... interesting seminar 15:59 2. Breaking the traditional life cycle 24:16 3. Adding more value for the same time 35:53 4. What's beyond being in the trenches 46:08 5. Understanding team types & dynamics 55:02 Join our c…
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Ep 223 - Why you're not coaching who you want
1:12:15
1:12:15
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1:12:15
Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward. This week's topics: 1. The number one athlete right now 7:40 2. What does your brand trigger? 21:08 3. Get your message to the right people 33:37 4. What marketing actually means 46:37 5. The actionable steps you should take 5…
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Ep 222 - How to last in the fitness industry
1:01:16
1:01:16
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1:01:16
How do you know when you should make the jump into personal training? And how do you make it lifelong? This week's topics: 1. Dealing with job uncertainty 9:10 2. Staying the immense highs and lows 19:49 3. People are no longer providing proof 31:54 4. What has worked... will still work 45:21 Join our community: Access As always, if you have any qu…
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Ep 221 - How to find a business partner
1:01:50
1:01:50
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1:01:50
We've raved on about how useful it is having a team. So how would you go about assembling your own? This week's topics: 1. Signs of shady business coaches 10:41 2. What does real ambition look like? 17:56 3. Deciding who to do business with 34:49 4. How to nail marketing & programming 53:01 Join our community: Access As always, if you have any ques…
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Ep 220 - We KNOW there's more to a PT career
1:17:16
1:17:16
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1:17:16
The "old guys in the industry" reflect on what has been our biggest milestone yet. This week's topics: 1. Melb Intensive Weekend review 4:29 2. Joys & difficulties of presenting 21:46 3. We've been where you are 33:40 4. What we've learned from you 44:01 5. The ultimate, average Tuesday 55:39 6. Proving again, we walk the talk 1:02:55 Join our comm…
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Ep 219 - How to unlock imposter syndrome
1:07:26
1:07:26
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1:07:26
Here's how we moved past fear, then imposter syndrome - but not completely or forever, nor should it be the case. This week's topics: 1. Celebrate wins while staying grounded 8:52 2. The moments that determine your success 24:27 3. How to benefit from imposter syndrome 37:47 4. The gap from in the gym, to going online 43:15 5. Want to start running…
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Ep 218 - Don't limit your business' growth
1:08:38
1:08:38
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1:08:38
Feel like your business has stopped growing, or that you're limited by your own capability? This week's topics: 1. Religion in elite sport mentality 9:14 2. Audio books & dodgy biz coaches 29:27 3. Settling for a lack of urgency 36:59 4. The confidence of having a team 47:58 5. How to "get good at the thing" 53:19 Join our community: Access As alwa…
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Ep 217 - What enables you to stay in the industry
1:07:16
1:07:16
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1:07:16
What do you mean, another squat technique seminar won't get me more clients? This week's topics: 1. Top 3 PT skills that aren't programming 14:56 2. Why sales might feel/sound sleazy 22:06 3. What you need to level up to go online 33:23 4. The misconception of upskilling 45:49 LAST CHANCE Intensive tix: Access Join our community: Access As always, …
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Ep 216 - This is who you should market to
1:20:52
1:20:52
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1:20:52
Are you wary/careful that your content/message isn't alienating who you think you're selling to? This week's topics: 1. Are skinny jeans & Lambos still cool? 8:34 2. Will content only become shorter? 22:24 3. Are some questions "too easy"? 32:52 4. Careful who your content alienates 40:13 5. Who are our role models? 1:03:08 Melbourne Intensive: Acc…
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Ep 215 - Your business must-haves, ft. Jess Tirpkos
1:07:06
1:07:06
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Here's the breakdown on what makes your service good enough to attract AND retain clients. This week's topics: 1. What are we currently reading? 3:31 2. Managing energy around clients 20:05 3. Authority based P.T. has changed 38:42 4. The non-negotiables of a good service 46:35 5. What Jess looked for in Ben's coaching 58:37 Melbourne Intensive ear…
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Ep 214 - How to keep your clients for longer
1:10:52
1:10:52
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1:10:52
Sending a hundred welcome/instruction messages, waiting for check-ins, setting aside 2 hours to write every new program... Here's how to stop that. This week's topics: 1. Is business just slow, or is it you? 16:12 2. Want to work online? Be online 33:37 3. Why your business isn't running smoothly 39:26 4. You don't have to program from scratch 52:5…
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1
Ep 213 - How to get through your absolute lowest
1:12:28
1:12:28
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Kedvelt
1:12:28
Ever had those absolutely sh*t days where you've questioned everything? Us too... Here's how we kept going. This week's topics: 1. Being less mean on social media 5:56 2. Text vs. video content? Threads? 23:35 3. Your 'why' will get you through the lows 35:49 4. Knowing your values is crucial 56:10 5. What will you be doing in the future? 1:05:46 Y…
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Ep 212 - How to make personal training a career, ft. Jess Tirpkos
1:14:38
1:14:38
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Kedvelt
1:14:38
You've heard people downplay PT as low-earning, a part-time job, not life-long/sustainable... But today we'll explain how you can succeed. This week's topics: 1. Financially planning to become a parent 6:19 2. Get your sh*t together to do adult things 17:33 3. Prioritising family, work, and values 29:01 4. You're capable of more than you think 47:1…
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Ep 211 - You can't teach what you haven't done
1:03:01
1:03:01
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Kedvelt
1:03:01
Do you value a mentor who's walked the talk? Is it a red flag if they completely moved from coaching to business coaching? This week's topics: 1. How we've been using 'Threads' 2:01 2. Business coaches without businesses 20:45 3. Mentoring isn't about the money 32:29 4. You need flexibility in work schedule 46:48 Your First $1k Week: Access Join ou…
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Ep 210 - Why you're struggling to get more clients
1:14:12
1:14:12
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Kedvelt
1:14:12
The boys dive into sales / social media psychology, perks of being hot, and why your hit rates on the phone are dropping. This week's topics: 1. Clients won't follow your logic 22:20 2. Our misconceptions on social media 41:38 3. Not being blessed with good looks 52:38 4. Don't let your outreach quality drop 59:09 Your First $1k Week: Access Join o…
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1
Ep 209 - Overcoming feeling inadequate
1:25:09
1:25:09
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Kedvelt
1:25:09
How to crack your first $1k (& $2k) week, overcoming imposter syndrome and body / business dysmorphia, and more. This week's topics: 1. Telling yourself you're busy 6:54 2. Cracking your first $1k week 16:32 3. Close sales & keep clients for longer 27:28 4. Feeling imposter syndrome? 46:15 5. The body dysmorphia checklist 56:24 6. How successful pe…
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Ep 208 - Condition yourself to keep winning
1:30:33
1:30:33
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Kedvelt
1:30:33
What's the correlation between video games and business? Tune in as Ben & Jason delve into the mentality required to succeed in your business. This week's topics: 1. Don't put online coaching on a pedestal 10:14 2. Deliberately choosing adversity 27:46 3. Bringing others down vs. yourself up 43:24 4. Why the winners will keep winning 55:33 5. Your …
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1
Ep 207 - Making money shouldn't be scary
53:07
53:07
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Kedvelt
53:07
Have you ever been told to pay as little tax as possible? Here's why that may not turn out well for you. This week's topics: 1. Life lessons from outside your locale 7:13 2. Know the data, so the lows aren't scary 27:47 3. Why you shouldn't avoid taxes 35:56 4. Having your own 'admin' is life-changing 44:16 As always, if you have any questions or s…
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