Content Marketing to Travelers through the Pandemic with Jared Kamrowski

The Travel Marketing Podcast

Welcome to the inaugural episode of The Travel Marketing Podcast brought to you by Propellic. I am, Brennen Bliss, your host, and in each episode I will share the news and insights on what is and what isn’t working in today’s competitive travel and tourism marketing landscape, from emerging brands to the most established professionals, to make your marketing plan travel further.

Today, I am joined by Jared Kamrowski, founder and CEO of Thrifty Traveler. Jared comes from a background of working in banking and had to travel over 100 days per year. In 2017 he left his corporate job and now has a team of ten people who write content about how to travel in a cheap and effective manner.

Key Takeaways:

[2:02] Jared shares his most memorable travel experience.

[3:32] Jared talks about the origins of his company: Thrifty Traveler.

[4:23] Jared’s background in banking was a very enriching experience on many levels.

[5:28] Jared shares how they approached traveling in the early stages of the pandemic.

[7:06] Did things turn out better or worse than Jared thought they would be during the pandemic?

[8:15] What did Jared learn from making difficult decisions during the pandemic?

[9:50] Jared started to suggest to the public where could they travel during the pandemic, a time when nobody was really traveling.

[11:37] Jared talks about the Delta variant, the new wave of the pandemic, and how it affected travelers.

[14:27] Jared shares about the strategy they implemented in the new phase that began in May 2022 when the concern about traveling decreased significantly.

[16:41] What did Jared learn about diversification?

[17:30] What channel doesn’t work for Thrifty Traveler?

[18:32] Jared talks about his content team and how he decides what to publish.

[19:38] Brennen explains how content grouping works.

[20:11] What are the types of KPIs and performance metrics to follow with respect to content?

[21:55] Jared shares about the times he launched campaigns that were ex[pected to work very well but failed.

[26:57] Jared speaks of what is happening to travel now as a result of the current economic situation.

[28:32] Are there any specific trends across traveling tourism that Jared has been noticing lately?

[31:24] Jared talks about Thrifty Traveler Premium and how it helps people travel more easily.

[33:38] Where is Jared going next?

Mentioned in this episode:

The Travel Marketing Podcast is brought to you by Propellic

Learn more about Thrifty Traveler

Tweetables and Quotes:

“When there are many things that are out of your control, you have to lean into what works.”— Jared Kamrowski

“Providing value for customers simply works” — Jared Kamrowski

“Persistence should be a key component of your strategy.” — Jared Kamrowski

“It is a big mistake to launch a product without testing it, if you think you know what your customers want without testing, you are a fool.” — Jared Kamrowski