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A tartalmat a Email Marketing Heroes biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Email Marketing Heroes vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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The Email Marketing Show explicit
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A tartalmat a Email Marketing Heroes biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Email Marketing Heroes vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Instagram @emailmarketingheroes Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description
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280 epizódok
Mind megjelölése nem lejátszottként
Manage series 2739345
A tartalmat a Email Marketing Heroes biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Email Marketing Heroes vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Instagram @emailmarketingheroes Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description
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280 epizódok
Minden epizód
×Imagine this: You’re scrolling through your inbox, bombarded with emails trying to sell you something. Most get ignored. But then - bam! - one grabs your attention. It feels different. It feels trustworthy. Why? Because it leverages social proof in a way that doesn’t feel slimy or desperate. Social proof is the secret sauce that makes people trust you, believe in your offer, and, most importantly, buy from you. And if you’re only using testimonials in your email marketing, you’re leaving massive money on the table. So, let’s dive into the seven types of social proof that will make your emails more persuasive and increase your conversions - without feeling pushy. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it - like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving : a psychological trigger that makes people deeply desire something because it reminds them of a past experience they want to relive. It’s the same reason people reconnect with high school sweethearts, why a certain song can bring tears to their eyes, and why they keep going back to a brand that once made them feel amazing. And guess what? You can tap into this emotional magic in your marketing to make your offers irresistible . Let’s break down exactly how to do it. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
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The Email Marketing Show
![The Email Marketing Show podcast artwork](https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/32.png 32w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/64.png 64w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/128.png 128w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/256.png 256w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/512.png 512w)
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In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when she discovered a fresh approach, everything changed. I In record time, Karishma went from frustration and fatigue to achieving an astonishing 10X increase in sales. Here’s how she did it - and how you can, too. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
T
The Email Marketing Show
![The Email Marketing Show podcast artwork](https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/32.png 32w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/64.png 64w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/128.png 128w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/256.png 256w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/512.png 512w)
![The Email Marketing Show podcast artwork](/static/images/64pixel.png)
1 Consulting Session: How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales? 51:14
How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales? It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldn’t ignore: despite all her success, she wasn’t fully leveraging her content to drive sales. In this consulting session, we uncover why even successful content creators struggle to monetize their platforms—and the simple strategies Emma learned to turn her audience into paying members. From a Passion Project to a Thriving Business Emma’s journey began with a simple idea: help English learners master pronunciation. As a linguistics graduate with a background in teaching English as a second language, she saw a glaring gap in resources for non-native speakers who wanted to speak more clearly. What started as Instagram posts and short YouTube videos soon snowballed. With her engaging teaching style and a knack for explaining tricky topics (like why we say “car” instead of “cahh”), Emma built an impressive following: 850,000 subscribers on YouTube and 250,000 followers on Instagram. But as her audience grew, Emma found herself pouring more energy into creating free content than promoting her paid membership. “I’ve always separated my value content from my promo content,” Emma confessed. “In my mind, it felt like I had to choose between helping my audience and asking for sales.” The Content-Promotion Divide Emma’s struggle is all too common among content creators: she was so focused on delivering value that she avoided making consistent offers in her content. While she had a welcome sequence for new email subscribers and a “Phonetic Friday” newsletter filled with educational content, these emails rarely included any calls-to-action to join her membership. Even in her newsletter’s “life updates” section, where she mentioned working on projects for her membership, Emma wasn’t linking to her course or inviting readers to check it out. “People were actually emailing me to ask about my membership,” Emma admitted. “I realized I was making them do all the work!” The Missed Opportunity in Her Audience Emma had a loyal audience and a thriving membership site, but she was only converting a fraction of her followers into paying customers. With over 1 million followers and thousands of email subscribers, the potential for growth was staggering. The problem wasn’t the audience—it was the lack of structured offers and clear calls-to-action. Here’s how Emma turned things around. Strategy #1: Integrate Promotions Into Value Content One of Emma’s biggest revelations was that value and promotion don’t need to be separate. Instead of keeping her promotional emails distinct from her newsletter, she began treating her newsletter as a space to showcase both her expertise and her membership. The solution? Adding a "sponsored by" segment in her weekly email. In this approach, Emma could include a small, non-intrusive call-to-action in her newsletter, such as: "This week’s Phonetic Friday is brought to you by Emma’s Pronunciation Hub! Get exclusive access to over 100 in-depth lessons and pronunciation challenges. Click here to join now." This way, Emma could continue delivering free value while gently introducing her audience to her membership every single week. Strategy #2: Test Different Styles of Promotion Emma also learned to experiment with how she presented her offers in her newsletter. Two main approaches stood out: Ad-Style Promotion Create a visually distinct block within the newsletter that resembles an ad, complete with an image, headline, and a clear call-to-action. This grabs attention and makes it clear that there’s an offer without disrupting the flow of the email. Article-Style Promotion Blend the promotion seamlessly into the newsletter as if it were another article. For example: “Why mastering the TH sound can instantly improve your English accent—and how my membership program can guide you through it step by step.” Both styles were effective, and by testing them, Emma could see which approach resonated more with her audience. Strategy #3: Leverage the Power of the PS Did you know that 90% of readers scan the PS section of emails? Emma began using this prime real estate to add a subtle call-to-action at the end of every newsletter. For example: “PS: Ready to master your English pronunciation? Join Emma’s Pronunciation Hub today and start seeing results.” This soft, recurring nudge ensured that every email ended with an invitation to take the next step without feeling pushy. Strategy #4: Give a Reason to Act Now One of the most effective ways to convert followers into paying members is by creating urgency. Emma introduced time-sensitive bonuses, such as free courses or additional resources, to motivate her audience to join her membership sooner rather than later. For example: “Join this week and get my exclusive 7-day audio pronunciation course—free for members who sign up before Sunday!” “Sign up today and access my live workshop on British accents, happening this Monday!” These limited-time offers gave her audience a reason to prioritize signing up, and they worked like magic. Strategy #5: Repurpose High-Performing Content Emma had already built a treasure trove of valuable videos, but not all of them had clear lead magnets or calls-to-action. She revisited her most popular content, such as her viral video on ED endings, and updated it with new lead magnets tailored to the topic. In some cases, she even recreated old videos with higher production quality and included updated offers. By capitalizing on content that was already ranking well, Emma was able to generate even more leads and memberships. The Results By implementing these strategies, Emma transformed her approach to email marketing and content promotion. She no longer felt like she had to choose between delivering value and driving sales. Instead, she found a way to do both, seamlessly integrating offers into her content and making it easier for her audience to take action. For Emma, the biggest shift wasn’t just in her strategy—it was in her mindset. She realized that promoting her membership wasn’t just about making sales; it was about offering her audience a deeper level of support and helping them achieve their goals faster. Key Takeaways for Content Creators If you’re a content creator struggling to turn your audience into paying customers, here are Emma’s biggest lessons: Don’t separate value from promotion. Your audience expects you to have something to sell—give them an easy way to access it. Always include a call-to-action. Whether it’s a casual link or a PS, make it simple for your audience to take the next step. Create urgency. Offer limited-time bonuses or exclusive content to motivate your audience to act now. Repurpose what works. Update your most popular content with clear calls-to-action or recreate it for even greater impact. Emma’s journey proves that even with a massive following, success comes down to strategy. By making a few simple changes, she unlocked the true potential of her business—and you can, too.…
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The Email Marketing Show
![The Email Marketing Show podcast artwork](https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/32.png 32w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/64.png 64w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/128.png 128w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/256.png 256w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/512.png 512w)
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When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring them can stop your sales in their tracks. Get ready to transform your approach and create offers that buyers can’t resist! Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
T
The Email Marketing Show
![The Email Marketing Show podcast artwork](https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/32.png 32w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/64.png 64w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/128.png 128w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/256.png 256w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/512.png 512w)
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What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary. In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
Hack #1: Separate Thinking from Writing Writing emails can feel overwhelming, but it doesn’t have to be. The trick? Don’t do all the heavy lifting at once. Instead, separate the “thinking” stage from the “writing” stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your life. When it’s time to write, you’ll already have a stack of ideas ready to go. Easy! Picture this: you’re staring at a blank page. Frustrating, right? But if you’ve already got a list of ideas waiting for you, it’s like walking into a room where the party’s already started. No more blank page doom. Hack #2: Use Story Prompts to Spark Ideas Ever feel like you’ve got nothing to write about? That’s where story prompts come in. These are little reminders to jog your memory about moments in your life that can be turned into engaging emails. One time, I even wrote an email about not leaving the house all day. Yep, that simple. I created 365 prompts for myself—one for each day of the year. They’re like little sparks for your brain, bringing back stories you hadn’t thought of in years. You don’t need to overthink it. Your everyday life is way more interesting than you realise, and sharing those relatable stories helps build a stronger connection with your readers. Hack #3: Get More People to Open Your Emails Your email can’t work its magic if no one opens it. That’s why open rates matter. Sure, subject lines play a role, but there’s more to it. Your "from name" needs to be familiar, and the frequency of your emails needs to keep you top of mind. Sending emails regularly means your audience won’t forget who you are. Think about it—if you’re only emailing once in a blue moon, you’re just a stranger popping into their inbox. But when you email often and share personal, well-thought-out content, your readers can’t wait to hear from you. That’s the sweet spot. Hack #4: Master the Art of the Opening Line Here’s the big one nobody talks about: your email’s opening line. It’s the gateway to everything else. If your opening line flops, your email is toast. You’ve got seconds to grab their attention—so make it count. A killer opening line isn’t just about grabbing attention; it sets the tone for the rest of your email. Plus, having a stash of pre-written opening lines saves you from the blank page nightmare. It’s like having a cheat sheet for creativity. Once you nail that first line, the rest of the email practically writes itself. Hack #5: Make Links Impossible to Miss How many times have you read an email and thought, “Where’s the link?” Don’t make your readers play hide-and-seek. Dress up your links so they stand out. Use bold text, underline them, or even make them a button if it fits your style. Here’s the thing: people skim emails, especially on their phones. If your link blends in, it’ll get lost in the shuffle. Mix it up too—use different phrases for links instead of the same old “Click here for more.” Keep it fresh and keep it obvious. When the link pops, the clicks roll in. Hack #6: Use PS Lines to Drive Action You know how people say the PS is the most-read part of an email? It’s true! About 90% of readers skim down to the PS. Yet, most people either skip it or throw in something bland. Big mistake. Your PS is prime real estate. Use it to drive readers back up to your call-to-action, emphasise urgency, or even share a fun tidbit that sticks in their mind. It’s like the cherry on top of your email sundae. Don’t waste it. Hack #7: Craft Irresistible Subject Lines We can’t skip the classics. Your subject line is the first thing your readers see, so make it pop. But here’s the twist: don’t just focus on being catchy. Match your subject line to the tone of your email. It should set the stage for what’s inside. One of my favourite tricks is using unexpected or unusual subject lines, like “00:00:00”—a fake countdown timer that grabs attention. It’s quirky, it’s eye-catching, and it works.…
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The Email Marketing Show
![The Email Marketing Show podcast artwork](https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/32.png 32w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/64.png 64w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/128.png 128w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/256.png 256w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/512.png 512w)
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1 Consulting Session: From Full-Time Teacher to Fitness CEO: How to Build a Business with Zero Free Time! 42:55
Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind. Meet Mel: The Teacher Who Never Stops Mel Bridger is not just a high school teacher; she’s also a women's health and fitness coach specializing in menopause support. Yes, she’s doing it all. Her days start early (we’re talking 6 AM sharp) and are packed with teaching, grading, and supporting students. Then, after-school life takes over: kids’ extracurriculars, dinner, bedtime routines… and oh, did we mention she runs fitness classes in the evenings too? Wednesdays and Thursdays are fully booked with sessions she delivers in person. Despite all this, Mel has managed to grow a successful fitness business and is now expanding her offerings into staff well-being programs for schools. How? Let’s break it down. The Big Problem: Where Does the Time Go? If you’ve ever tried to balance work, family, and a side hustle, you know time feels like sand slipping through your fingers. For Mel, time was her biggest challenge. She struggled with: Finding time to plan her business moves between her teaching job and family duties. Lack of consistency in her marketing, especially with email campaigns. Juggling creativity and exhaustion after long, busy days. Sound familiar? Mel’s solution was both smart and simple. Step 1: Turn Your Time Limits Into Creativity Boosters Kennedy, the podcast host helping Mel, shared an eye-opening insight: Constraints don’t limit creativity—they fuel it! Think of it like this: In improv comedy, the funniest moments happen because of constraints. For example, if someone says, “Pretend you’re Winston Churchill stuck in a train station but can’t use the letter T,” magic happens. Mel’s constraints became her springboard. She couldn’t work during the day (hello, teaching and parenting), so she blocked out Sunday afternoons to focus solely on her business. By defining her limits, she created space for creative bursts. Step 2: Map Out a Simple Plan Mel’s first Sunday session was all about planning her email strategy. Instead of trying to do it all at once, she broke the process into manageable chunks: Plan 60 days of emails. This sounds huge, but Kennedy advised starting with just the topics. What are the main reasons her audience might buy from her? She listed these out, such as: Helping schools retain teachers and reduce burnout. Supporting staff morale. Giving schools a proactive reputation for caring about well-being. Focus on campaigns, not random emails. Each email campaign had a theme—like the financial cost of teacher turnover—and she planned a series of emails for each topic. This way, her emails felt purposeful, not scattered. Use Sundays as creative power hours. On Sundays, Mel brainstormed ideas and wrote email drafts. Knowing she had just an hour or two kept her focused and efficient. Step 3: Write Hooks First, Emails Second Here’s a tip that changed everything for Mel: Start with email hooks before diving into the actual writing. A hook is like the headline of your email—the attention-grabber that makes someone want to read more. For example: “You’ll never guess what’s costing schools thousands every year.” “Why teacher burnout is bleeding your budget dry.” Once she had 10 hooks written down, Mel found it much easier to write the emails themselves. Why? Because her brain wasn’t doing two jobs at once (thinking of ideas and writing). Instead, she stayed in flow. Step 4: Build an Evergreen Email Machine Mel’s next big shift? Stop writing emails for just today. Instead, create emails that work forever. Each email Mel wrote became part of an automated sequence. For example, when someone joined her email list, they’d automatically receive a series of emails over 60 days, covering all the reasons they might want to book her menopause workshops. Here’s why this mattered: New leads were nurtured automatically. Mel could focus on other tasks, knowing her emails were building relationships in the background. Her emails became assets. Instead of “spending” time writing one-off messages, she was “investing” time in reusable content. Step 5: Make Time Work For You Mel’s strategy wasn’t just about emails. It was about shifting her entire mindset. She stopped thinking of time as something she didn’t have and started thinking about how to use it wisely. For example: Repurpose content you already have. Mel had podcasts and videos from her fitness business. By turning transcripts into emails, she saved hours of writing. Let AI do the heavy lifting. By training AI tools with her voice and tone, Mel sped up her content creation process. Batch tasks by energy level. High-energy moments were for creative work like brainstorming hooks. Low-energy times (like late afternoons) were for simple tasks like scheduling emails. The Payoff: A Business That Fits Into Her Life With her email system in place, Mel’s business started working for her—not the other way around. Leads came in, relationships were built, and schools started booking her workshops. All this happened while she stayed consistent with her day job, family life, and fitness classes. Mel’s story proves that you don’t need endless time to grow a business. You just need a plan that fits into your life. Ready to Make It Happen? Here’s What You Can Do If you’re feeling inspired by Mel’s journey, here are three takeaways to get you started: Define your constraints. What time do you actually have? Be real with yourself and use that time wisely. Plan first, write second. Spend one session brainstorming hooks, and another writing emails. Don’t mix the two. Think long-term. Create emails and content you can reuse. Every piece you write should be an investment in your future. Conclusion: If Mel Can Do It, So Can You! Mel’s story is proof that even the busiest among us can build something amazing. Her secret? She didn’t try to fight her limits—she worked with them. By using Sundays to batch-create emails and focusing on evergreen strategies, she turned her side hustle into a thriving business without sacrificing her day job or family life. So, what are you waiting for? Your big dream is just one small step away. Take a page from Mel’s book, start where you are, and let your creativity soar. Share this article with a friend who needs a little inspiration, and let’s all start making the most of the time we have!…
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The Email Marketing Show
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1 2025 Email Marketing Trends Revealed: AI Secrets, Sales Hacks, and What Could Kill Your Business! 26:08
The link I mentioned today is: https://emailmarketingheroes.com/28 Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year! The AI Revolution: How Smart is Too Smart? Artificial intelligence isn’t coming—it’s already here, and it’s only getting better. In 2025, AI tools are smarter than ever. The trick? Train one of those powerful large language models (LLMs) to write just like YOU. Picture this: you feed the AI transcripts of your podcasts, interviews, or videos. It learns your tone, your style, even your quirks. Want to send an email about a funny moment at the movies? AI can help you turn that story into a polished email, complete with a call-to-action to boost sales. The result? You save hours of work while still sounding 100% authentic. Sure, it’s not perfect—it’ll never replace your best writing on a good day. But on those uninspired mornings? It’s a lifesaver. Focus, Focus, Focus: Why Sales Are Everything Under $1 Million If your business is making less than $1 million a year, here’s your mantra: sales. Forget chasing shiny objects. Forget overcomplicating things. It’s all about getting more customers, converting them faster, and increasing their value. Here’s the breakdown: Advertising : Make sure people even know you exist. List Building : Get them onto your email list where the magic happens. Messaging : Nail the words that make your audience say, “This is for me.” 30-Day Value : Know how much a customer is worth in their first month. The secret sauce? Use credit cards (responsibly!) to fund ads. With 30 days to break even, your email strategy has to work fast—and we’ll show you how. The Commoditization of Information: Why Your Course Might Be DOA This might be the scariest trend of all. AI is making information ridiculously easy to get. Need a fitness plan? A chatbot can whip one up in seconds. Want a college study guide? Boom, it’s done. The result? People are less willing to pay for “just information.” To survive, you need to do three things: Create a True Unique Mechanism : A fancy name isn’t enough. Your method has to truly deliver results in a way nobody else can. Develop Unique Products : Think beyond courses. One marketer created a massive swipe file of rare direct mail pieces—thousands of pages nobody else could replicate. What can you offer that’s truly one-of-a-kind? Offer Services : People want more than info. They want help implementing it. Teach your audience everything for free, then sell the “done-for-you” service to those who want it. This is how you stand out in a world drowning in generic courses and copycat tools. Why “Sticky” Subject Lines Win Every Time Let’s talk subject lines. Over the holidays, one stood out: “Why is this so sticky?” Here’s why it worked like magic: It’s a Question : Questions spark curiosity. People want answers. What’s “This”? : It could mean anything! You have to open the email to find out. Sticky” Is Loaded : It’s positive, negative, mysterious—and irresistible. Use this formula to boost your open rates and keep your audience hooked. Don’t just write emails; write emails they can’t wait to read. The Future of Mobile: Are Your Emails Ready? More people than ever are reading emails on their phones. If your email isn’t mobile-friendly, you’re leaving money on the table. Here’s what to check: Short Subject Lines : Grab attention in small spaces. Clickable Links : Make buttons big enough for thumbs. Easy-to-Read Text : No one wants to squint at tiny fonts. If you make it easy for your audience to read and click, they’ll reward you with more opens and sales. The Big Shift: From Software to Codeless SaaS Coding is becoming a thing of the past. Need an app? AI can write the code for you in minutes. This shift is opening up new possibilities for tools your customers can use. But here’s the kicker: selling software alone won’t cut it. Everyone’s doing it. Instead, combine your software with unique services, education, or support. This hybrid approach is how you turn tools into profits. The 30-Day Rule: Why Timing Is Everything Here’s a pro tip that could transform your business: focus on how much a new customer is worth to you in the first 30 days. Why? If you’re running ads on a credit card (responsibly!), you have 30 days to break even. Use automated email sequences to turn new subscribers into buyers fast. Share personal stories, offer irresistible deals, and always, always include a call-to-action. The faster you recoup your ad spend, the faster you grow. The Party Isn’t Over: Why You Should Be Excited Yes, email marketing is changing. Yes, AI is shaking things up. But guess what? These changes are opportunities. If you embrace unique strategies, focus on sales, and stay ahead of trends, 2025 could be your best year yet. Picture this: your emails not only getting opened but devoured. Your audience eagerly clicking links, buying your offers, and sharing your content with their friends. That’s the future waiting for you if you take action now. So what’s your next step? Go implement one of these ideas today. Share this article with your team, your audience, your dog—anyone who could benefit. Because the more people you help, the more you’ll grow. Here’s to making 2025 unforgettable!…
Do you want more people to open, click, and buy from your emails? This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing. Let’s do this! Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
With the rise of new channels and platforms, from SMS to WhatsApp - email is still the highest performing revenue generator. But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode - let’s dive in! Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
Listen in to this coaching session where I give Tony Lockwood personal advice on how he can grow his community-based business in the B2B space.
Do you want to make more sales with your emails without coming across as pushy or salesy? It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales. Let’s do this! Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
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The Email Marketing Show
![The Email Marketing Show podcast artwork](https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/32.png 32w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/64.png 64w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/128.png 128w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/256.png 256w, https://cdn.player.fm/images/30265982/series/xFeXxmVzxG27YSqW/512.png 512w)
![The Email Marketing Show podcast artwork](/static/images/64pixel.png)
Falling off the email marketing wagon happens to the best of us. Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone) But the truth is, the best time to reconnect with your audience is today. In this episode, we’re diving into how to restart your email marketing without overthinking or worrying about upsetting your subscribers. (Plus, we’re giving you the exact framework for the perfect reintroduction email - we call it the ‘Terrible Friend’ Campaign) Let’s do this! Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1 . Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you. This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines. Subscribe and review The Email Marketing Show podcast Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player. Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!…
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