The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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A tartalmat a The Influencer Marketing Factory biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The Influencer Marketing Factory vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…
The Influence Factor by The Influencer Marketing Factory
Mind megjelölése nem lejátszottként
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A tartalmat a The Influencer Marketing Factory biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The Influencer Marketing Factory vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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126 epizódok
Megosztás
Mind megjelölése nem lejátszottként
Manage series 3286175
A tartalmat a The Influencer Marketing Factory biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The Influencer Marketing Factory vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
126 epizódok
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In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. She dives into Teachable’s latest report on B2B creators, exploring how they build predictable income and the growing value of authentic storytelling in today’s digital world. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:51) - Introduction to Olivia(04:00) - The 9 to 5 Quitters Club(10:15) - Exploring Monetization Strategies(14:55) - Brand Deals and Long-Term Partnerships(18:00) - Growth Strategies for B2B Creators(20:55) - Insights from Teachable's B2B Creator Report Check out some of our previous episodes! Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) Audience-First Content Strategies w/ Dace de la Foret (Nationwide) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen…
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:34) - Introduction to Creator Vision and Jamie (02:11) - Evolution of Digital Marketing and Personal Achievements (05:15) - The Challenge of Authenticity in the Creator Economy (07:25) - Building Trust Over Authenticity (09:50) - Owning Content and Diversifying Platforms (14:46) - Innovative B2B Marketing Strategies (19:20) - Opportunities for Brands in Influencer Marketing (23:40) - Listening to the Audience: The Power of Comments (27:20) - The Evolving Role of Consumers (32:00) - Moving Beyond Vanity Metrics (36:15) - Orchestrating Successful Campaigns Check out some of our previous episodes! The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not just earned media. Ashton shares her unique “marketing solar system” framework, insights from viral campaigns like Milk Makeup’s Cooling Water Jelly Tint, and common pitfalls creators and brands should avoid. She also highlights the importance of long-term creator relationships, smarter influencer selection, and her excitement around the growing wave of live shopping in the U.S. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:02) - Introduction to Ashton (03:32) - Creators as the center of the marketing solar system (07:32) - Understanding brand needs (09:00) - Common mistakes creators make (16:50) - Case study: Milk Makeup’s viral launch (18:55) - Influencer selection strategy (23:40) - Do’s & don’ts for brand outreach (25:45) - Future of live shopping Check out some of our previous episodes! The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika’s dedication to inclusivity in beauty, and cutting-edge marketing strategies. Shannon shares insights on standout campaigns like the Volume Mega Mix with Snooki, community-focused pop-ups, and the brand’s foray into the metaverse with Amikaverse on Roblox. She also emphasizes the power of creator partnerships and the importance of forging emotional connections with consumers. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:55) - Introduction to Shannon Otto and Amika(04:05) - Values and DNA of Amika(05:30) - Campaigns and Activations: The Volume Mega Mix(08:10) - Community Engagement and Feedback(12:35) - Pop-Up Shops and Consumer Interaction(17:10) - Exploring the Metaverse: Amikaverse on Roblox(19:50) - Future of Brand Awareness and Creator Economy Check out some of our previous episodes! The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action. The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Victoria (04:05) - Importance of hooks and storytelling in videos (05:55) - Maximizing engagement with value and call to action (09:50) - Trends in LinkedIn video content (16:45) - Leveraging employee-generated content (EGC) (18:00) - Strategies for implementing EGC in organizations (20:00) - Empowering employees to create authentic content (22:05) - Content creation strategies for startups (28:10) - Final thoughts on influencer marketing and LinkedIn opportunities Check out some of our previous episodes: The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation. The conversation also explores the impact of deepfakes on influencers and the rise of virtual influencers, examining their audience engagement and the future of this digital trend. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:02) - Introduction to Amanda (03:00) - A day in the life of a tech journalist (05:25) - Navigating pitches and recognizing value (10:05) - Impact of AI on content creation (12:55) - Deepfakes and their implications for influencers (24:00) - Rise of virtual influencers (27:35) - Future of virtual influencers and audience engagement Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:10) - Introduction to Brooke Erin Duffy (04:58) - Mission and purpose in academia (08:55) - Understanding the visibility bind (15:20) - The precarity of creator careers (19:00) - Monetary aspects and the influencer pay gap (23:30) - Future predictions for creators (25:15) - Conclusions and future research predictions Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) T he Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:10) - Introduction to Priscilla (04:50) - Evolution of the creator economy and influencer marketing (08:15) - Status and benefits of live streaming (12:30) - Role of AI in content creation and editing (19:25) - Transitioning from creator to entrepreneur (24:00) - Connecting IRL and social good Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capture the audience's attention. She advises creators to outsource tasks like bookkeeping and accounting to focus on their core strengths. Tune in to learn about the latest evolving trends in the creator economy and Kristen's personal branding strategy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:00) - Introduction and Mission (03:39) - Identifying the right influencers (05:57) - Getting attention from brands and agencies (08:18) - Kristen's anti-pitch method (15:08) - Managing finances and monetization (18:50) - Approaching pricing as a creator (23:17) - Recommended tools and resources for creators (27:25) - Creating engaging content and capturing attention (30:49) - Rising trends in the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Instagram—in promoting her products and connecting authentically with her audience. She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:00) - Introduction to Annie (02:10) - Annie's experience on Shark Tank (06:30) - Using social media for product promotion (11:15) - Feedback loops (13:55) - Collecting data and building a customer base (16:05) - Approach to creators (18:30) - Navigating live shopping (23:20) - Future of social commerce and retail expansion Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation. Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:58) - Introduction to Saurabh (04:00) - Mission behind Warren James (09:45) - Working with creators: ideation and collaboration (20:45) - Transition from DTC to retail (24:40) - Product innovation and future of merchandise Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing. Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (00:55) - Introduction to Sarah (03:15) - Rise of social commerce and livestream shopping (04:20) - Becoming a great livestream host: tips and strategies (09:24) - Creating urgency and building trust in social commerce (15:50) - Success stories in social commerce (18:45) - Challenges and opportunities in the industry (21:30) - Future-focused insights for the creator economy Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams. He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Max (03:32) - Importance of relationships and seeing creators succeed (11:08) - Rise of influencer-led brands and expert partnerships (14:15) - Challenges of building a viable business in the creator economy (17:54) - YouTube as a revenue driver and the potential of the upper echelon of the market Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships. He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:03) - Introduction to Austin (03:52) - Empowering creators and building communities (05:42) - Evolution of influencer marketing (10:05) - Importance of user-generated content (UGC) (16:07) - Current state of advertising (20:05) - Improving the infrastructure and system (23:50) - Tips for brand marketers (26:28) - Diversifying perspectives in marketing Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family. He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Jordan (04:04) - Transition from photography to YouTuber (06:58) - Creating content with family (12:05) - Short-form content: standalone vs. teasers (15:50) - Content creation process (18:25) - Thumbnails and titles (22:10) - Future of longer videos, storytelling, and scripted content (23:15) - Unique voice and building outside of YouTube Check out some of our previous episodes: The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard ) Pay Transparency for Creators w/ Lindsey Lugrin How To Protect Your Social Media Accounts w/ Liron Segev Future of Online Communities w/ Sara Wilson Liquid Death 's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN 's Social Media Success w/ Maxwell Kelley Inside Snap 's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What a Creator-Led Brand Looks Like w/ Bryan Reisberg ( Maxine The Fluffy Corgi ) From $400 a Day to a Globally Recognized Brand w/ Calum Watson ( Gymshark ) Mastering Money w/ Vivian Tu ( Your Rich BFF ) The Magic of Interfluence w/ Lubna Mohsin-Haque ( Estée Lauder ) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg ( Insider Intelligence ) TikTok 's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise ( Spotter ) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn )…
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A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Practical business lessons for the real world.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Lépjen offline állapotba az Player FM alkalmazással!
