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Beyond organic: An inside perspective on ROC
Manage episode 399699041 series 2889619
A tartalmat a The Hartman Group, Inc. and The Hartman Group biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The Hartman Group, Inc. and The Hartman Group vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
The USDA organic certification is becoming table stakes, and many consumers are starting to recognize it may not be enough (more to come on this in our Q2 syndicated study).
We sat down with Ted Robb, founder of New Barn Organics to chat all about the next evolution of organic. Nearly all New Barn’s products are Regenerative Organic Certified, including the first-ever ROC unsweetened almond milk. But their story goes much deeper than that.
Ted shares an honest and inspiring perspective on:
- The ups and downs of growing a new brand
- Thoughtful distribution
- How brands can help create a market for ROC products
- Finding the right innovations for your customers
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