455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

The Foundr Podcast with Nathan Chan

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Illumix, an AR technology and media company focused on developing immersive experiences for mobile. To date, Illumix has secured $31M in venture capital funding, including investment from acclaimed director Michael Bay. In this episode, you’ll learn how to invest in the metaverse and lead a business with a vision toward the future.

Listen to Nathan and Kirin discuss:

• Why Illumix is “metaverse insurance”
• How Star Wars inspired her research
• Getting accepted into Disney’s accelerator
• Creating a Fright Night at Freddy’s prototype
• The hype cycle around the metaverse
• Why you should invest in 3D assets over 2D
• How digital twins can help ecommerce businesses
• How director Michael Bay became an investor
• Why she thinks of fundraising as dating
• Framing goal setting as learning
• Why you should give your opinion last
• And much more metaverse business advice…

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