TEA 134: It's Time You Make Email A Revenue Driver For Your Business

The Ecommerce Alley

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(This episode is a re-run that originally aired on January 23, 2023.)
Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list.
The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed?
We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's changed online nowadays though some people may wonder if the methods behind getting the money out of the list have changed.
I've been in email marketing for a long time and I've seen a lot of changes, to say the least, but there are a few fundamentals that all successful email marketing strategies have in common. Leave a few of these out and you may never be able to experience "the money" in the list...
Time stamps:
2:51 The Time We Made My Mentor 10.4X's His Regular Email Revenue
4:48 We Just Doubled An Email Client's Revenue Using This
6:53 Email Is Still Relevant And Here's The Simple Reason Why
9:15 The 3 Different Types Of Email You Have To Know About
10:52 If You Want To Get An Email Strategy Off The Ground, You'll Need This
13:51 Do This Before You Do Anything Else
15:19 This Can Make You More Money Faster Than Anything Else
17:39 You Need To Be Doing This Every 4-6 Weeks
21:09 But What If My Revenue Drops

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