Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

The CMO Podcast

A tartalmat a Gallery Media Group and Jim Stengel biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Gallery Media Group and Jim Stengel vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

28d ago 49:10

MP3•Epizód kép

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue.

Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike’s Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels.

Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

326 epizódok

#Entrepreneur Interviews #Nike #Apple #Target #Coke #Walmart #Gallery Media Group #Business #Entrepreneur #Careers #Marketing #Chief Marketing Officers #pJim Stengel #Leadership #Digital Marketing #Brand #CMO