Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor

Manipulation Games: Psychology & Marketing

Lets discuss the marketing psychology behind Augustus, Rome's first emperor, in this episode of Manipulation Games: Psychology & Marketing. Gene and Darren, joined by Dr. Ian Silva, a PhD in Classics from Princeton, explore Augustus’ rise to power and his revolutionary use of branding, propaganda, and public perception to shape history.

From his unexpected rise to power after the assassination of Julius Caesar in 44 BC, to his masterful use of PR and symbolism to shape public perception, we explore how the young Augustus navigated the turbulent political landscape of ancient Rome. Discover how Augustus leveraged events, imagery, and clever branding to position himself as a revered leader and how these ancient lessons remain relevant today.

Learn how Augustus transformed from an unassuming 18-year-old into the ruler of an empire, using:

- Symbolism and storytelling to create his “divine” image
- Strategic partnerships with poets like Virgil to craft narratives
- Spectacle and public events to win the hearts of the people
- Messaging, audience targeting, and brand building

Through parallels with modern marketing and politics, this episode highlights how ancient techniques continue to influence today's strategies. Whether you're a history buff or an aspiring marketer or influencer, you'll uncover insights from one of history’s greatest manipulators of public perception and personal branding.

Timestamps:

00:00 The Assassination of Julius Caesar
01:30 Introduction to the Podcast
01:58 Augustus: The Rise of a Leader
06:21 The Political Landscape of Rome
22:12 The Alliance and the Triumvirate
24:22 Mark Antony and Cleopatra
31:44 Augustus' Propaganda Techniques
34:25 The Role of Poets in Roman Politics
40:11 Modern Parallels: Rewriting History
42:23 Augustus' Military Strategy and Leadership
44:43 Caesar vs. Augustus: Leadership Styles
48:26 The Power of Names and Symbols
55:41 Augustus' Legacy and the Importance of Symbolism
58:43 The Capricorn Symbol and Augustus' Mausoleum
01:05:52 The Timelessness of Effective Branding
01:08:57 Conclusion

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