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Interview with Phil Barden: author of Decoded
Manage episode 453824891 series 3438351
In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.
57 epizódok
Interview with Phil Barden: author of Decoded
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 453824891 series 3438351
In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.
57 epizódok
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