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Gift Giving
Manage episode 451163913 series 3438351
In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark.
In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves and why receivers tend to prefer experiences rather than material gifts.
While there are plenty of personal applications for these findings we also focus on the implications for brands.
57 epizódok
Manage episode 451163913 series 3438351
In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark.
In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves and why receivers tend to prefer experiences rather than material gifts.
While there are plenty of personal applications for these findings we also focus on the implications for brands.
57 epizódok
Minden epizód
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1 Eleven Madison Park: How Applying Simple Principles From Behavioral Science Helped It Become The Best Restaurant In The World 30:40
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1 Interview with Sarah Carter: co-author of "How Not to Plan" 1:00:04
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1 Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product 29:28
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