435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar
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If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience.
Listen to Nathan and Casey discuss:
- How the 2008 recession spurred his career in digital marketing
- Becoming a video marketing consultant before it was a thing
- Investing his consulting earnings into developing EasyWebinar
- Changing his business model from a plugin to SaaS
- The fundamentals of a high-converting webinar
- The differences between automated and live webinars
- Webinar funnels and how they can generate qualified leads
- Using webinars as a customer retention tool
- Why feeling like an idiot is the most common webinar mistake
- And much more webinar and live event advice…
This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar
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