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Totally Terrorism is a Pool Re Podcast - the UK's leading terrorism reinsurer. Each month the Pool Re threat analysis team speaks with a leading expert from the terrorism and counter-terrorism field about the threat posed by terrorism. Experts featured on the podcast include academics, policy makers, and practitioners amongst others, all with a distinct assessment or perspective of terrorism threat. The podcast will cover a range of topics including but not limited to: terrorist groups, terr ...
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Cloudy with a Chance of AWSome

Cloudy with a Chance of AWSome

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The AWS SME Podcast is a show focused on educating small and medium businesses on how to get the most out of Amazon Web Services cloud solutions. Join our host as they explore various programs, partners, and services that AWS offers. Whether you're new to the cloud or looking to expand your existing workloads, the AWS SME Podcast breaks down key offerings so you can make informed decisions. Tune in for new episodes and actionable insights to help take your small or medium business to the nex ...
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This podcast is for small to medium business owners. You've got a lot to gain, a lot to lose, and business is tough; there's a lot at stake. Business acumen is what every business owner needs, it will make a profound difference to your business. This podcast will cover marketing, positioning, branding, lead generation, selling, negotiating, customer service, managing staff, managing finances and accounts and much more. https://www.businessveteran.com.au/ mark@businessveteran.com.au
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The Big Access Podcast is all about access control and what ProdataKey (PDK) can provide in this industry. With new innovation and principles, we believe that the best type of access control is one that gives peace of mind, protecting life and property. Listen in as we discuss various topics on this type of business and industry and how you could get started! Not only that, but how you could also become a partner with PDK! Our main goal is to be able to provide people with the best informati ...
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Advanced Manufacturing Now

Advanced Manufacturing Now

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Welcome to the podcast for manufacturing professionals, powered by SME. Featuring a variety of guests from leading manufacturing companies, AMN drives the conversation about making manufacturing smarter. SME Media is a leading source for news and in-depth technical information about advanced manufacturing in North America.
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The Grower & The Economist

Peter Konjoian & Michelle Klieger

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Peter Konjoian (Grower) & Michelle Klieger (Economist) share expert insights to help small and medium-sized growers adjust to the rapidly changing farm and food landscape as well as increase the productivity and profitability of their operation. We are one part grower and one part business just like your business. Edited by Katelyn Parsons
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Providing practical HR and employment law advice for small and medium sized business owners, on a wide range of topics. This podcast, brought to you by The HR Dept, provides sensible, simple HR advice for people running SMEs in the UK. From recruitment to redundancy and everything in between, we cover a range of topic and explain them in easy to understand terms. You don't need to be an HR whizz to manage your teams - just listen to this podcast!
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Strategy and Leadership Podcast

Anthony Taylor | SME Strategy Consulting

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On the Strategy and Leadership Podcast, we interview CEOs, business leaders, authors and thought leaders to get their perspectives on strategy, leadership, management and other trends to support your career as a leader. If you're looking for one of the best business podcasts and management podcasts out there- we're top 3% in the world. Be sure to subscribe! We put a new podcast out once a week. The Strategy and Leadership podcast is hosted by SME Strategy: We're a management consulting firm ...
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Welcome to InTechnology, hosted by Camille Morhardt. In this podcast you will hear conversations with industry leaders and technical experts in cybersecurity, sustainability, and technology. Our guests will explain their approach to recognize emerging trends and to create best practices… where more and more, the health of an organization depends on embracing the interconnectedness of these three areas.
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Sales Babble is a sales podcast focused on sales training and sales consulting for small and medium businesses, solopreneurs and entrepreneurs. We interview sales experts across the globe and provide sales coaching for sales and non-sales professionals interested in the idea of selling with confidence. This podcast explains sales in plain language that is easy to understand, and entertaining. Come join us!
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I discuss buying, selling, financing and managing small and medium sized businesses either alone or with guests. I've started, bought, sold and closed businesses. Author of three best-selling business books; 'Invest Local: a guide to superior investment returns in your own community,' 'Franchise Warnings: What you really need to know before you buy' and 'How To Sell My Own Business: A guide to selling your own business without paying a broker's commission.' all available as well as 5 other b ...
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Conversation Mill aims to connect listeners to members of their community and community members around the globe; through conversations exploring how we can be the change through listening and sharing our experiences. Small business owners, entrepreneurs, local performers, city and state representatives, medical professionals, and educators share their stories, struggles, and the things that motivate them to continue to build up their local communities. www.conversationmill.com As our commun ...
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Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. Whether it’s marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers traini ...
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Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams. Music by Sergio Prosvirini From Pixabay
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REVUP Your Business with Hilda Gan (formerly REVUP Your Potential) is a podcast for small to medium-sized business owners, entrepreneurs, and HR professionals. Each week, we’ll be sharing tips, strategies, and trends on how you can build success in your business. Hilda will share her expertise as a people-centric leader in work culture and human resources, along with guests in marketing, sales, finance, IT, leadership, and the multiple facets of business. If you love to learn and want to fin ...
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Welcome to Be Bold, Make Waves where your host Laura Kåmark, a website and tech integration specialist, shares inspiring stories and interviews with business owners. Laura is going to dive deep into how these women started their business, the struggles they've had, some of the mindset challenges they overcame to get to where they are today.Join me each week to hear inspiring stories about scaling and growing and the struggles along the way. Find out more at www.laurakamark.com Follow me on i ...
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Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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We are a video production company that shoots videos for service businesses. We market the videos for them as well so they can focus on their business. This podcast is geared towards small to medium sized businesses so you will hear from a variety of guests that provide value to that market. Please subscribe and share with a fellow owner/CEO!
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DREAM 100 Biz show is the show about real-time biz owners and their winning team secrets in their business growth. Here we chat with biz owners to uncover the challenges they faced and lessons learned in their business journey. Join us as we bring you everything that goes on in the minds of successful biz owners. Am your host, Savitha Hosamane Savitha Hosamane is an Author, Founder of HASOVAN - a company dedicated to build value based work-culture that drives business performance and ROI . T ...
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Jerry Rigged | The Business Analyst, Marketing & Technology Podcast. Welcome to "Jerry Rigged | The Business Analyst, Marketing, & Technology Podcast"—where the only thing not taken seriously is the fluff. Step into Jerry Suhrstedt's jungle where the talk is small and medium business tech, marketing, the commentary is candid, and the analytics advice is...actually understandable. For 25 years, Jerry’s been cracking the codes of CRM, Salesforce, business analytics, and digital marketing, all ...
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The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape. We’ll help guide you with tips & tricks, the latest insights, and interviews with our staff and other experts in the field.
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Sure, you've got a small business, but that doesn't mean you can't have big ambitions. Paradoxical is about the psychology behind doing big things in small business, so if you're looking to take your business to the next level, you've come to the right place. stevemccready.substack.com
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Welcome to How2Exit, the premier podcast for entrepreneurs, advisors, and everyone in between who wants to dive deep into the world of buying, growing, and selling small businesses valued below $20 million. Our mission is to equip you with the insights and strategies you need to succeed in the small business M&A space. Join us as we talk to the best in the industry and explore the full process of buying, growing, and selling businesses. You'll gain invaluable knowledge from interviews with s ...
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Interviews with Australia's leading people- and planet-positive small and medium businesses and startups. Our purpose is to inspire and empower SMEs to find their sustainability superpowers, protect the environment, give back to their community and tap into the demand for sustainable products and brands for growth. This is a podcast with a difference - recorded live with audience Q&A. Join the conversation at Better Business Alliance on Facebook. By Small Mighty CSR.
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This Commerce Life

Phil Chang / Kenny Vannucci

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Curious as hell. Passionate about your business. Love storytelling - sharing successes that inspire life. Focused on Canadian Retail, CPG, small and medium businesses in particular.
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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We bring to listeners any safety-related matters that currently become a trend in Australia or any recent legislative change that may impact business owners of small, medium or large enterprises.
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The Pocket Dojō is hosted by Asha Singh and Paul Crick. In 2019, Forbes reported that $366BN was invested globally in leadership training and yet, as consulting firm McKinsey reported, most of these leadership programs fail to create the desired results. There is a disconnect between what is taught in the classroom and what happens on the field of play in our teams and organisations. Most of us want real leadership more, yet want the leaders we have less particularly as the majority of our o ...
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GREATER LONDON IT COMPANY Sonar IT are Greater London’s leading IT Company, providing a large range of IT services such as your day to day Service Desk support, Network support and consulting to small and medium-sized businesses.
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Letters From A Hopeful Creative

This is a podcast for small business owners ready to feel encouraged, inspired, and less alone in your entrepreneurial journey

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Letters From A Hopeful Creative is a fortnightly podcast brought to you by Sara Tasker and Jen Carrington. In each episode they answer a letter from a hopeful creative who is looking for some guidance, support, and encouragement in their journey, and share some of the lessons they have learned along the way as creative coaches and online business owners. Each episode is like a mini coaching session and pep talk all rolled into one - tune in every other Monday morning for brand new episodes. ...
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Get Local

Localized Small Business Marketing

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This podcast is dedicated to helping small and medium-sized businesses succeed with effective digital marketing solutions and strategies, as well as inspire young adults that are thinking of choosing a career in the marketing industry.
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All In is an Irish panel-based business show. Tapping into the business news cycle and analysing topical business trends, All In provides Irish business people with unrivalled insights and industry savvy to stay ahead of the game.
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Welcome to HSBC Business Editions- MENAT, a podcast series hosted by HSBC in MENAT. Join us as we bring you insights from regional business owners, HSBC leaders and market experts, covering a wide range of topics, from improving business performance to addressing market challenges and adopting new strategies to future-proof your company. Discover how HSBC can help your business by visiting your local HSBC Business country website. Subscribe now to stay updated with our latest episodes. Hoste ...
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https://www.GoodMorningGwinnett.com Good Morning Gwinnett is a live 4 day a week podcast all about people and places around Gwinnett County Georgia & beyond. The show is hosted by Audrey Bell-Kearney. On the show Audrey talks about news and current events happening around Gwinnett County. Occasionally she will interview movers & shakers as well as community and government leaders from Gwinnett County. She also uses her platform to provide much needed publicity for the small business owner by ...
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The Push

Jack Ferguson

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The Push is the essential podcast for small and medium companies searching for their next stage of growth. Marketing, product, and sales is hard, easy, fun, awful, stressful, or euphoric, it just depends on what day you're asked. So, listen, laugh, and learn with expert co-hosts Jack Ferguson and Alex Urquhart as they deconstruct relatable challenges, and offer straightforward, easy-to-understand remedies - all whilst having a laugh!
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In this episode of InTechnology, Camille gets into generative AI (GenAI) and large language models (LLMs) with Aurora Quinn-Elmore, Founder and CEO of Metamorph AI. The conversation covers training LLMs, how to fine-tune and customize models, and the pros and cons of different AI models for small to medium-sized businesses. Follow Aurora on LinkedI…
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Summary In this episode, Anthony Taylor interviews Kerry Siggins, CEO of StoneAge and author of The Ownership Mindset. Kerry shares her journey of becoming a leader at StoneAge and the importance of trust and empowerment in building a successful company. She emphasizes the need for leaders to have an ownership mindset and to surround themselves wit…
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Click Here To Register For The FREE Newsletter Webinar https://www.GoodMorningGwinnett.com Click Here To Support The Show Join Audrey Bell-Kearney, founder of The Gwinnett Women's Chamber of Commerce and HerGreen Startup, for a live webinar on May 19th at 3 PM! In this special event, Audrey will walk you through the essential steps to start a digit…
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Attracting and retaining talent is just as important as engaging employees, and requires more than just competitive salaries and benefits. In Part 5/7 of our series on Digital Strategies to Transform Your Business, learn about the importance of investing in employees, the role of technology for engagement, how to tell if someone is engaged, the imp…
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This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies. We’re going to look at key considerations to help you get more bang for your buck in these product areas. Who should listen? Founders of startups, employees of startups, marketing professionals, sales professionals, and…
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Why You Should Never Assume When Selling #529 Not assuming a prospect’s desires is a strength, but knowing what’s good for them? That's a weakness. So too, is the act of taking for granted and presuming, because that instills weakness. Great sellers know the cure is to find solutions that match the prospect's needs. Great sellers know prospects are…
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We catch up with the amazing Corwin Hiebert. We talk about his podcast, the work he does and how to stay focused on your consumer. Find Corwin here: https://www.linkedin.com/in/corwinhiebert/ Check out Aisle 42 podcast here: https://podcasts.apple.com/ca/podcast/aisle-42/id1709520061Phil Chang and Kenny Vannucci által
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Does your small business need big B2B marketing?New Livestream guest- Sarah Noel-BlockI’m happy to have Sarah join me on a live broadcast.She’s the genius behind Tiny Marketing. A content-marketing company that helps B2B businesses build authority and generate opportunities with the least amount of hassle and work possible.Tune in and as we’ll be d…
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https://www.GoodMorningGwinnett.com Join us for our Tech Talk titled Tech-Savvy Without the Code: Key Strategies for Non-Technical Founders to Navigate the Tech Ecosystem Confidently! In this session, Cree Robinson who successfully founded her own tech company Dreamcatch Development will share invaluable insights. This talk is designed for entrepre…
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Let’s dive into the week with some fresh listener questions we have lined up for you! And don't just stand on the sidelines- if you have a question you’d like us to answer, toss your voice memo our way. It only takes about 90 seconds to record and you can find a step by step guide over at HowToMoney.com/ask . Regardless of how random or bizarre you…
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Watch Here: https://youtu.be/EWiuR9dzyVM About the Guest(s): Carl Allen, a seasoned M&A professional with over 30 years of experience, began his career in investment banking at 21 with Bank of America. He's worked with industry giants like GE and Hewlett Packard, and boasts a background in private equity. Holding degrees in civil engineering and an…
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This week I am in Conversation with the founders of an Award-Winning local craft brewery where Greenville, South Carolina locals, families, dogs, and craft beer lovers traverse to. Tetrad Brewing Company is a true-to-style, small-batch craft brewery that started with a Mr. Beer kit, family and a pure love for high-quality craft beer. Stop into the …
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Ambitious businesses are looking for new economy opportunities in ASEAN, a rapidly growing a dynamic region. In this episode, you’ll hear from our industry experts exploring emerging trends and sectors such as digital transformation, e-commerce, and the thriving innovative ecosystem. Hosted on Acast. See acast.com/privacy for more information.…
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When you think of future-proofing your business, what does it mean to you? What springs to mind? To me, it means doing things that my future self will thank me for because I've put things into place that accommodates for whatever position I'm in at that time. And with that in mind, it's clear that the concept of future-proofing and what it looks li…
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In this episode of InTechnology recorded at RSA Conference 2024, Camille gets into quantum computing and post-quantum cryptography with Dr. Richard Searle, Chief AI Officer at Fortanix; Chris Hickman, Chief Security Officer at Keyfactor; and Andrew Driscoll, Quantum Security Engineer at Accenture. They talk about how quantum computing and post-quan…
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➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/ Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business. Starting in mid-2023, Hibu had the op…
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Watch Here: https://youtu.be/sAqVSmrl9K4 About the Guest(s): Christopher Wick, a seasoned entrepreneur and acquisitions expert at only 35, has closed an impressive 32 deals. Beginning his career in marketing and social media consulting, Wick helps businesses harness platforms for growth. Inspired by Richard Branson and Warren Buffett, he transition…
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Time for a Friday Flight- our little sampling of the week’s financial news and what it means for your personal finances. There are a lot of headlines out there, but we boil them down to specific takeaways that will allow you to kick off the weekend informed and help you to get ahead with your money. In this episode we explain some relevant and help…
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In the podcast episode, the focus is on the essential aspect of aligning sales and marketing strategies within contemporary business environments. It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The introductio…
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Thank You For Listening. Do Me A Favor And Click Here To Support The Show B. Thassanee Gutter-Parker, widely known as BT Parker, proudly announces her candidacy for Gwinnett County Superior Court Judge, Division 5, with a commitment to "Bridge the Gap between the Community and the Court". As a pioneer in developing programs to reduce recidivism, a …
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Send us a Text Message. Welcome to a monumental milestone on Dream100bizshow! In this electrifying 150th episode, host Savitha Hosamane unlocks the secrets to mastering business socialization. Get ready to level up your networking game as we delve into the essential do's and don'ts of building meaningful connections. Listen to this Episode to to le…
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***New Video Alert!What are finance strategies?What is profit?Why would a small business want to maximize it?Not all do.This week, a deep dive into the three groups of businesses, what performance metric they’re trying to maximize and what kinds of strategies will deliver the goods.Learn more by watching this week’s video: https://youtu.be/d9UlF3zJ…
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About the Guest(s): Nathan Hirsch, a seasoned entrepreneur, excels in online businesses, strategic growth, and operations. Co-founding FreeeUp, a freelancer marketplace successfully exited in 2019, he's adept at acquiring top talent through optimized hiring. His latest ventures include Outsource School, educating on virtual team management, and Eco…
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Meet Kristyn: Kristyn is a corporate drop-out turned entrepreneur and the founder of Dream In Color Marketing. With a passion for empowering small businesses, she specializes in developing existing brands, executing effective marketing strategies, and optimizing operations to make brands come alive. As a former marketing lecturer, at Central Connec…
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The ‘DTR Talk’, but with your money! That’s what we’re covering today with therapist turned financial wellness and relationship coach, Amanda Clayman. There is an intrinsic connection between money and mental health, and Amanda’s 20 years of experience in the field allows her to dive into some of the thorniest, most personal dilemmas we face, in or…
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I'm talking about my biggest struggle - remembering the power that lies in stopping. It's no coincidence that those great ideas happen in the shower, just when we don't have a pen and paper at hand! Listen to this soundbite for a reminder of the power of pausing. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified bu…
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Episode #011 – Joe Whittaker – The incel subculture: An emerging threat? Joe Whittaker is a senior lecturer in Criminology, Sociology, and Social Policy at Swansea University and is affiliated with the Cyber Threats Research Centre in Swansea. Joe’s doctoral research was a behavioural study of Islamic State actors in America 2012-2018, conducted jo…
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Dr. Andrew Temte, CFA, is the former CEO of Kaplan Professional, author of two books: Balancing Act: Teach, Coach, Mentor, Inspire, and The Balanced Business: Building Organizational Trust and Accountability through Smooth Workflows, and host of The Balancing Act podcast. A thought leader on issues related to organizational health, continuous impro…
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https://www.GoodMorningGwinnett.com Starting and running a business based on your passion involves several key steps: identifying your true passion, creating a detailed business plan, and ensuring legal compliance. Developing a strong brand and strategic marketing plan is crucial for standing out. Launch your business with both a soft and grand ope…
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Is Sessions the new must-have tool that could end Zoom's reign? Tune in as I dive deep into the revolutionary event and meeting app, Sessions, in today's episode of App Therapy Club. We're exploring whether this platform is the ultimate Zoom killer you've been waiting for! Join me as we dissect what Sessions has to offer, from webinar hosting to sm…
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People are the greatest assets of a business, and prioritizing recruitment and retention strategies are essential for businesses aiming to achieve sustained success in today's competitive landscape. In Part 4/7 of our series on Digital Strategies to Transform Your Business, hear tips for recruiting and retaining top talent, being creative with comp…
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There is a magic formula that underpins every business. It's not very complicated, it has only 2 minus signs. Understanding the subtlesties of this formula will make a huge difference to the way you think about how your business makes money, and could well make a profound difference to your future. You can get a copy of the formula from my website:…
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Today I have the pleasure of having Tanya Miranda Loera on the show! First I take a moment to explain where Claire has been and request your prayers and support. I get to ask Tanya how she went from zero to full blown Psychic Intuitive Healer in record breaking time! We discuss the importance of meditation in Psychic advancement, Ghost children, Go…
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How To Sell Using the Buyer's Language #528 Have you ever struggled to build rapport with a prospect in a new industry? In every professional field, there is a distinct vocabulary understood by few. This specialized language includes unique terms, phrases, and acronyms essential for effective communication. To excel at selling, you must not only gr…
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This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies. You’re going to understand what metrics you should track to improve your growth, particularly in B2B. We’re going to look at how to measure marketing and sales functions, the exact metrics, and why. Who is this episode perfect for? - CEOs or GMs of m…
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John Doherty has to put up with us city mice. Stonepost Farms’ mission is to farm ethically, to produce nutrient dense food using ethical and regenerative farming practices that are both economically viable and sustainable for future generations. Check out Stone Post Farms here: https://stonepostfarms.ca/…
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https://www.GoodMorningGwinnett.com Calling all teens! Ready to step into independence but tired of the typical job options? Join us as we explore exciting alternatives for 13-18 year olds. From unique job opportunities to resume-building and interview tips, we've got you covered! Visit the link in bio. #Gwinnett #TeenJobs #JobSearch ______________…
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Jen here with two supportive resources for you today ✍🏻 First up: I have made an awesome and free new toolkit called 100 Hell Yes People to support you to make a gentle, joyful, and sustainable plan for reaching 100 hell yes people at a time in your business. I have been fully booked and thriving in my business since 2015 all thanks to this approac…
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Heath Dillard, President & CEO of VisitGreenvilleSC joins us in conversation. This episode is not a sales pitch to come visit Greenville, SC (though we'd love you to check it out), but an informational conversation about tourism. Heath shares his career journey to VisitGreenvilleSC, and how a career in tourism during Covid prepared him to answer co…
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In this episode, Paul and Asha, revisit the concept of regenerative leadership and its importance in today's rapidly changing world. They discuss how martial arts principles can inform leadership, the role of technology in supporting life, and the need for leaders to reconnect with nature and integrate mind, body, and spirit. The episode also touch…
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Let’s dive into the week with some fresh listener questions we have lined up for you! And don't just stand on the sidelines- if you have a question you’d like us to answer, toss your voice memo our way. It only takes about 90 seconds to record and you can find a step by step guide over at HowToMoney.com/ask . Regardless of how random or bizarre you…
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Fresh from the HSBC Global Investment Summit, Fred Neumann and Herald van der Linde take a look at how market forces in China are causing a ripple effect of falling prices around the world. Disclaimer: https://www.research.hsbc.com/R/101/QFQGhSg Stay connected and access free to view reports and videos from HSBC Global Research follow us on LinkedI…
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When we want to learn, we seek information from different people. The more people we seek information from, the more we learn, right? Right. But sometimes, it leads to flooding, to overwhelm. In this unbiased episode, I give you some pointers on how to choose who to listen to (and who not to listen to), so you get real benefit, minus the confusion.…
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In this episode of InTechnology, Camille gets into parallel computing with Pradeep Dubey, Intel Senior Fellow at Intel Labs. They talk about how parallel computing works, why it’s becoming more necessary, how it uses AI and machine learning to process large amounts of data, the challenges of designing systems and architecture for parallel computing…
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On this very special episode of Sweat Equity Podcast®... How To Crush It In Scrabble And Enter Tournaments How To Spot Fake Amazon Reviews And Avoid Bad Products How To Get A Hair Transplant Like Elon Musk And Look Years Younger How To Investigate Mysterious Mummies And UFO Sightings How To Grow A Successful Business Empire Like Elon Musk How To Ma…
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