CEO: What marketing and sales metrics should I be tracking?

The Push

This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies.
You’re going to understand what metrics you should track to improve your growth, particularly in B2B.
We’re going to look at how to measure marketing and sales functions, the exact metrics, and why.
Who is this episode perfect for?
- CEOs or GMs of mid-sized companies
- Small business owners
- Sales professionals who work in small or medium businesses
- Marketing professionals who work in small or medium
sized businesses
- The genuinely curious
Some of the specifics that this episode will cover include:
- How to use science and studies in your sales and marketing measurements.
- The four categories of measurement within the sales and marketing departments.
- A mental framework for thinking about the measurements you make.
- A buying process and a selling process and why it is important to differentiate between the two.
- Why the marketing or sales funnel is so flawed.
- How to bring more predictability to your marketing and sales functions.
- What is share of search and how can it help measure awareness?
- How qualitative data makes you more money.
This episode is co-hosted by Jack Ferguson and Alex Urquhart.
Links to Jack and Alex:

Jack's LinkedIn: Jack Ferguson | LinkedIn

Alex's LinkedIn: Alex Urquhart | LinkedIn

The Push website: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

The Push LinkedIn: The Push: Overview | LinkedIn

Jack’s website: Small Business Consultant Brisbane - Jack Ferguson

Alex’s website: Home | Market Science (market-science.co)