Jean de Bressy - How to leverage data for marketing automation? (Zalando) (#17)

WHAT the Data?!

Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Jean de Bressy.
After growing as a product manager and marketeer at trivago, Jean moved to Zalando three years ago to work on expanding performance marketing activities through automation. A very keen reader, he now focuses on making the most of the available data in-house to optimize conversions.

In this episode, we got to know more about Jean's view on data-driven decisions, his experience with data while working for Zalando, and his view on the future of marketing automation.

If you want to get to know our guest, even more, you can follow Jean here:
https://www.linkedin.com/in/jeandebressy/
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Fejezetek

1. Jean de Bressy - How to leverage data for marketing automation? (Zalando) (#17) (00:00:00)

2. Welcome Jean! (00:01:49)

3. Product doing marketing? (00:02:43)

4. How do you set good creatives? (00:06:21)

5. Incrementality testing (00:08:24)

6. Automation from the adpartners limits you? (00:10:04)

7. How should marketing automation team looks like? (00:15:40)

8. Covid impact on the behaviour? (00:20:02)