Will first-party customer data become the most valuable marketing asset by 2025?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

A tartalmat a I Hear Everything biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a I Hear Everything vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

18d ago 4:27

MP3•Epizód kép

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamification tools for email and website zero-party data collection, executive buy-in strategies for data collection initiatives, and scaling beyond traditional first-party data limitations through intentional customer preference gathering frameworks.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1643 epizódok

#Business #Marketing #Content #Google #Search #Searchengineoptimization #Organic #benjshap LLC // Benjamin Shapiro #Searchmetrics #Voices Of Search #Digital Marketing #Tech #SEO #Industries #DigitalMarketer