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What are the essential data points B to B players should be mindfull of?
Manage episode 515367297 series 2427082
B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pipeline, developing engagement depth metrics that reflect educated buyer behavior, and establishing core content topic measurement frameworks that align SEO performance with business outcomes.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1681 epizódok
What are the essential data points B to B players should be mindfull of?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 515367297 series 2427082
B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pipeline, developing engagement depth metrics that reflect educated buyer behavior, and establishing core content topic measurement frameworks that align SEO performance with business outcomes.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1681 epizódok
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