Everything You Need to Know About Writing A Book with Ariel Curry and Liz Morrow

The Speaker Lab Podcast

"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow

"If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry

This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.

In this episode, Grant, Liz, and Ariel cover:

• 05:31 What’s involved in building a platform to sell a book?
• 08:34 Pros and cons of self-publishing vs traditional publishing.
• 12:53 How do you find angles to sell a lot of books?
• 14:19 Why are speakers positioned uniquely to write great books?
• 18:59 How does the book mapping process make a difference when it’s time to write?
• 20:42 What is the structure you recommend to writing a nonfiction book?
• 24:30 How do you use the book map to align your content as you write?
• 29:31 Are there ways to use AI to make the book-writing process easier?
• 32:41 Why should someone write a book?
• 35:14 Final advice for people still on the fence about writing a book.

"And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow

"The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry

Episode Resources:

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