Artwork

A tartalmat a Jeff Sirkin, Sophia Gordon and Sirkin Research biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Sirkin, Sophia Gordon and Sirkin Research vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!

B2B Marketing Isn’t Broken — It Was Built This Way with Victoria Gamlen

1:35:24
 
Megosztás
 

Manage episode 352259708 series 2851655
A tartalmat a Jeff Sirkin, Sophia Gordon and Sirkin Research biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Sirkin, Sophia Gordon and Sirkin Research vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • How B2B marketing is not broken — it was built this way
  • The false enemies B2B marketers create and what the real one has always been
  • How B2B SaaS defied business fundamentals, and how things look in the current economic climate
  • The impact of Venture Capital funding and business valuations on B2B marketing
  • The key to developing effective marketing and copy: making yourself a local
  • The important distinction between capturing and earning attention
  • Why ‘growth at all costs’ never worked, the consequences were just delayed
  • The state of content on LinkedIn and Victoria’s strategy for how to win
  • Why creativity might be the most valuable skill in technical fields, and vice-versa
  • Why personal branding is overrated

Resources:

B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1

B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2

In Defense of Corporate Jargon

The Irreconcilable Differences Between B2B and B2C Marketing

"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning

Connect with Victoria:

LinkedIn

Blog - In the Gray

Connect with Jeff:

LinkedIn

Connect with Sirkin Research:

Website

LinkedIn

  continue reading

8 epizódok

Artwork
iconMegosztás
 
Manage episode 352259708 series 2851655
A tartalmat a Jeff Sirkin, Sophia Gordon and Sirkin Research biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Sirkin, Sophia Gordon and Sirkin Research vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

  • How B2B marketing is not broken — it was built this way
  • The false enemies B2B marketers create and what the real one has always been
  • How B2B SaaS defied business fundamentals, and how things look in the current economic climate
  • The impact of Venture Capital funding and business valuations on B2B marketing
  • The key to developing effective marketing and copy: making yourself a local
  • The important distinction between capturing and earning attention
  • Why ‘growth at all costs’ never worked, the consequences were just delayed
  • The state of content on LinkedIn and Victoria’s strategy for how to win
  • Why creativity might be the most valuable skill in technical fields, and vice-versa
  • Why personal branding is overrated

Resources:

B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1

B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2

In Defense of Corporate Jargon

The Irreconcilable Differences Between B2B and B2C Marketing

"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning

Connect with Victoria:

LinkedIn

Blog - In the Gray

Connect with Jeff:

LinkedIn

Connect with Sirkin Research:

Website

LinkedIn

  continue reading

8 epizódok

Minden epizód

×
 
Loading …

Üdvözlünk a Player FM-nél!

A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.

 

Gyors referencia kézikönyv