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Move the Growth Needle or Get Out of the Way
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Manage episode 493355714 series 3622896
A tartalmat a Jeff Serlin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeff Serlin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, Jeff Serlin sits down with Ashley Brucker Stepien, CMO at Hex. Drawing from her sales roots and deep operational experience, Ashley unpacks what it truly means to be a “modern marketer”—one who embraces complexity, owns revenue responsibility, and collaborates across functions. They dive into the importance of bottoms-up planning, cross-functional trust, and the need for RevOps to lead as a strategic driver rather than a service center. Listeners will come away with practical insights on aligning marketing and sales, planning for both short- and long-term growth, and how to build credibility as a marketing leader.
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