How 5 Different Companies Run Go-To-Market The RevOps Hero podcast

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How 5 Different Companies Run Go-To-Market

21d ago 38:34

Megosztás

MP3•Epizód kép

We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers.

You'll hear how companies structure their go-to-market motions across:

- Inbound marketing and demand generation

- SDR/AE handoffs and deal stage workflows

- Self-serve vs. high-touch enterprise sales

- Attribution tracking and reporting

- Event-based field marketing and referral programs

- Long-cycle sales driven by print and local ads

👥 Featured guests:

- Tim Phelps, First Orion

- Carmen Bodziak, Goodshuffle

- Tanya Littlefield, Amplitude

- Eryn Lueders, Basis Theory

- Nathaniel Frisch, United Energy Workers Healthcare

Whether you're running a SaaS company, a healthcare organization, or anywhere in between, this episode gives you real-world insights into how others make GTM work.

📌 Got a unique GTM process at your company? Drop it in the comments to let us know. We'd love to hear about it.

56 epizódok

#Business #Chris Strom #Digital Marketing #Advertising #Marketing Automation #Content Marketing #Email Marketing #Social Media Marketing #Marketing Analytics #MBA #Marketing #SEO #HubSpot #CRM