Using Product Opportunity Explorer to iterate and expand your product line

The PPC Den: Amazon PPC Advertising Mastery

Hello Badger Nation,

In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).

The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.

📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move.

And don’t forget to share your findings in the comments—we’d love to hear what you discover!

We’ll see you in The PPC Den!

🦡 Resources & Links

• 00:00 – Intro

• 01:20 – Locus of Control in Marketing

• 02:44 – Intro to Product Opportunity Explorer

• 05:17 – Why Sellers Use POE

• 06:45 – Mother's Day Gift Search Example

• 11:00 – Search Term Deep Dive

• 13:32 – Trend: “Cool Thing for Mom”

• 16:07 – Purchase Drivers

• 17:45 – Negative Feature Impact

• 21:29 – Review Insights & Returns

• 26:17 – Broad vs. Specific Search Terms

• 27:01 – Music Box Category Deep Dive

• 31:00 – Iterating on Product Ideas

• 34:30 – Trends & Competition

• 35:24 – When This Comes Up in PPC

• 38:20 – POE Feature Wishlist

🦡 Highlights ​​

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Mike, Mike Frekey

• IG PPC

• How Can I Reach My Full Potential In The Amazon PPC Space?

• How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

• How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

• Product Opportunity Explorer Unlocks Amazon Success

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno