Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

The PPC Den: Amazon PPC Advertising Mastery

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.

Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage.

We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.

Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?

This episode is part founder therapy, part growth masterclass — and 100% worth your time.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder

• 3:00 — Balancing passion with business hustle

• 6:00 — Using outside help to scale smarter

• 10:00 — Why vendor trust matters big time

• 15:00 — Real talk: overcoming tough business challenges

• 30:00 — From hobby to full-on business grind

• 36:00 — COVID pivots and tough lessons

• 38:00 — Marketing’s fast lane: adapt or get left behind

• 40:00 — Retail vs online — who’s winning?

• 43:00 — AI’s role in ecommerce’s future

• 50:00 — Empathy & care: how GS Plant Foods grows more than plants

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Check out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.

• How to Find Products That Sell Organically

• How To Use Psychology To Master Amazon PPC (Classic)

• Who to hire for your Amazon Growth Team (Classic)

• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Francis Leger

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno