How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius

The Partnership Economy

A tartalmat a David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

20d ago 39:34

MP3•Epizód kép

AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episode of The Partnership Economy, Todd is joined by Brian Klais, Founder of URLgenius, to explore how AI is transforming the creator landscape. Brian kicks things off with a holistic view of the industry, reflecting on the trends he’s observed across his 20+ years in digital marketing. He shares how those trends helped shape the mission behind URLgenius and how their mobile-first approach to commerce set the stage for the company’s breakout success. From there, the conversation turns to AI. While many creators are embracing automation for administrative tasks, Brian highlights the very real concerns around using AI for content creation. Still, he shares the huge potential: from brand-creator matching to optimizing campaign structures and even enabling dynamic commission models based on performance. If you're ready to blend trends, tech, and the creator economy, this one's for you!

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64 epizódok

#Business #Marketing #David A. Yovanno and Todd Crawford #David A. Yovanno #Todd Crawford