Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

The Marketing Intelligence Show

A tartalmat a Supermetrics biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Supermetrics vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

7M ago 34:05

M4A•Epizód kép

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.

Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.

Tune in to learn:

How to move beyond vanity metrics and traditional attribution models.
The power of geo-testing for accessible incrementality measurement.
Strategies for integrating this approach with existing measurement methods.
Tips for getting started, even with limited data.

79 epizódok

#Business #Marketing #Supermetrics