Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media

The Marketing Intelligence Show

A tartalmat a Supermetrics biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Supermetrics vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

5M ago 38:22

MP3•Epizód kép

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.

Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.

Here's what you'll learn:

Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content.

Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience.

Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes).

Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics.

Tune in to unlock the secrets to data-driven marketing success!

79 epizódok

#Business #Marketing #Supermetrics