Raising A Real Estate Family With Tamara & Shannon Stone

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

In the age of big corporations, there’s something special about a family business. That’s especially true of real estate, where family ties in business often come with a strong connection to the community. That’s certainly true of Tamara and Shannon Stone. Twenty years ago, Tamara decided to follow in her parents’ footsteps, entering the real estate business in her hometown of Kelowna, British Columbia. Shannon joined her in 2005, and together, they built The Stone Sisters, one of the most successful real estate teams in their market. Today, the Stone Sisters are leading producers at RE/MAX Kelowna, and consistently rank in the top 100 agents for RE/MAX in Western Canada. In this interview, Tamara and Shannon explain how new realtors can leverage experienced colleagues to get their business of the ground, and discuss why a money mindset is often a red flag when it comes to recruiting agents to join their team.