Banking Relationships with Lisa Archer

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

Real estate agents are constantly told that they need a great website. And for the most part, they’ve listened. Today, over half of REALTORS say they’ve had a website for over 5 years. But that’s only part of the story. Once you have a website, how do you convince consumers to visit and use it? That’s the million-dollar question, and Lisa Archer has the answer. For a lot of folks in the real estate industry, Lisa needs no introduction. She’s been a favorite speaker, panelist, and tech geek on the conference circuit for years. But Lisa also has a killer real estate business that’s generated over a hundred million dollars in sales volume over the past three years. In this interview, Lisa reveals her secrets for driving website visitors, offers some surprising open house tips, and explains how social media can either be a major asset in your business, or hazardous to its health.