From Pressured to Passive: Turning Free Content into Passive Income

The From Scratch Podcast | Business and Marketing Strategy for Entrepreneurs

Still giving away your best content for free and wondering why it’s not translating into sales? You’re not alone. So many entrepreneurs think passive income only works if you have a massive audience, a signature course, or a complicated funnel. But here’s the truth: you don’t need any of that to start making money now.

In this episode of From Scratch, I’m pulling back the curtain on the single strategy that’s helped me generate $10K weekends, fuel $183K launches, and sign one-on-one clients—without the hustle, burnout, or waiting until I had it “all figured out.” The secret? Low-ticket workshops.

Workshops aren’t just another digital download that collects dust in someone’s inbox. They’re experiences—ones that build instant influence, give your audience a powerful quick win, and set you up for easy sales on repeat.

And the best part? This works no matter what business you run. Coaches, service providers, shop owners, even stay-at-home moms—you already have something people will pay to learn from you.

You’ll learn:

• Why workshops convert better than freebies (and why PDFs are dead).
• The psychology behind why people value a $47 workshop more than a free download.
• How one simple workshop can create both influence and income on repeat.
• The action steps you can take this week to start building your own.

✨ Ready to stop giving away what you could be charging for?

My Workshop to Wealth Blueprint walks you step-by-step through creating, selling, and automating your first mini-workshop in just 30 days—so you can start turning your brilliance into income now. Grab it at karyperry.com/workshoptowealth.

Episode Show Notes: https://karyperry.com/how-i-turned-free-content-into-a-10k-passive-income/

The From Scratch Podcast: https://karyperry.com/podcast

Free Resources: https://karyperry.com/freebies

Instagram: https://instagram.com/socialwithkary