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Greats is a Brooklyn-born sneaker company that aims to flip the traditional business model on its head by selling beautifully designed shoes direct to consumer. Greats CEO and Founder Ryan Babenzien talks about how his marketing background at K-Swiss and Puma helped him build his company and how to keep brands relevant in an ever-changing digital world.
 
Season 3: Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.
 
Welcome to The Cut-Thru: All Things Strategy and Brand Building' where I discuss all things Strategy and Brand Building. I share my Thoughts and opinions on advertising related topics with strategy at the centre of it all. This is for anyone and everyone in the industry of building and growing brands: professionals, lectures and students.
 
The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
 
Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the ...
 
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Building your Brand Foundation

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Building your Brand Foundation

Thad Cox | Brand Specialist & Consultant using strategy driven branding that combines creativity and

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Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.
 
Welcome to the BrandBuildr Podcast. A show where we share the stories behind building brands. We feature the founders and share the parts no one seems to touch on. Learn how others started and what helped them get ahead. Learn what didn’t work and how they overcame tough challenges.You’ll also learn about how marketing tactics such as Facebook ads and google have helped Danny Buck grow his brands to over 8 figure sums. Jump in, Let’s Build!
 
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This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Matt officially started his company in 2010, but as you will hear, before that he had been involved in the building trades for literally his entire life. With his deep knowledge of the ind…
 
This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more! Andrew is a builder, a fixer, a tinkerer. Ever since a young age, working with his father, he has had the desire to make things with his own hands. He also has the spirit of an entreprene…
 
This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more. Furniture making is, for the most part, centered in the creative world. But owning and successfully running a furniture company is very much rooted in the world of business. When you can …
 
-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more For some companies, there comes a point that it is no longer a question about, "Do we have the skills to build it" it becomes a question of, "Can we manage our time properly to build it…
 
This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Where does the line get drawn between you running the business and the business running you? This is something that Bud struggled with, but also something that a lot of people struggle wit…
 
This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Pete is not new to the world of furniture. He has been selling his pieces since 2007. But even though he has a long history of being in the furniture business, it is the personal side of t…
 
Under Water Wood with Justin Ephraim of Reduxwood -- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Over 25 years in the industry and Justin is still pushing forward. It is that drive, that passion, that need for more, that makes him s…
 
-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Sometimes you have to step away from your passion, to realize that it actually is your passion - and that is exactly what Erika did. As you will hear, she started out with a love for bu…
 
-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more This show is dedicated to talking with people about building their furniture brand. It’s no secret, it’s right there in the title. And for anyone who has ever tried to build a business …
 
-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more On this episode, host Ethan Abramson sits down with Luke Frisch, owner of the La Crosse Wisconsin based furniture business Hazel Burr Design Company. After years working on oil rigs, on…
 
On this episode, host Ethan Abramson sits down with Tyreik Jackson, owner of the NYC and Hudson Valley, NY based company Are You A Fixer LLC. -- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Furniture Maker, Renovator, Family Man -Tyr…
 
On this episode, host Ethan Abramson sits down with Ryan Feldthouse, owner of the Fresno, California-based furniture company Feldthouse Family Woodworks. -- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Although Ryan’s primary busines…
 
In this episode, host Ethan Abramson sits down with D'ondra Howard, owner of the Sacramento, California-based furniture company Workboots & Glasses. -- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more 1 year in - Without a plan, without …
 
On this episode, host Ethan Abramson sits down with Scott McKinnon, owner of the Oakville, Ontario based furniture company Urban Reclaimed. This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more. Scott has been in this industry for a while. Si…
 
On this episode, host Ethan Abramson sits down with Nick Sawyer owner of the Portland, Oregon-based furniture company Sawyer Design. This episode is brought to you by Jobber - getjobber.com/ethan Not all those who wander are lost. This could easily sum up the beginning of Nick’s working life. He had the drive, he just didn’t know what that drive wa…
 
On this episode, host Ethan Abramson sits down with Joe Clark, owner of the Bellingham, Washington based company Architectural Elements. This episode is brought to you by Jobber - getjobber.com/ethan As you will hear, before Joe started his company he tested a lot of different waters to find what was right for him. His path was a winding one, full …
 
On this episode, host Ethan Abramson sits down with Scot Gotcher, owner of the Southern Oregon based furniture company Clever Grain This episode is brought to you by Jobber - getjobber.com/ethan Scot started working in the world of furniture when he was 6 years old, but after many years of building, he left the business and pursued another professi…
 
On this episode, host Ethan Abramson sits down with Joe Thiele, owner of the Portland, Oregon based furniture company Boundary Fog Furniture This episode is brought to you by Jobber - getjobber.com/ethan Some people plan on starting a furniture company. They dot all the I’s and cross all the T’s, and open their doors on the first day ready to go. A…
 
On this episode, host Ethan Abramson sits down with Steve and Stevie Thomson, co owners of the Rochester, New York based company Happy Life Wood This episode is brought to you by Jobber - getjobber.com/ethan As you will hear early on in this episode, Happy life Wood is not a furniture company. Although its roots started in the world of building and…
 
On this episode, host Ethan Abramson sits down with Chelsea Gaddy, owner of the Seattle, Washington-based furniture company Force/Collide. This episode is brought to you by Jobber - getjobber.com/ethan Mixing the soul of an artist and the practicality of a business owner isn’t always easy, but since 2013 Chelsea has been doing just that. Building a…
 
On this episode, host Ethan Abramson sits down with J Paul the Carpenter, owner of the Atlanta, Georgia-based furniture company Porch 959. This episode is brought to you by Jobber - getjobber.com/ethan Finding success in multiple creative careers is not easy. Although the idea of artistry may seem similar, in truth, it is far from it. But J Paul th…
 
On this episode, host Ethan Abramson sits down with Zack Pascarella, owner of the Buffalo, New York-based furniture company Wise Owl Wood Company. This episode is brought to you by Jobber - getjobber.com/ethan Zack has rocketed to success in the furniture business. What started as a home project accent wall has grown leaps and bounds into high-end …
 
On this episode, host Ethan Abramson sits down with Nolan Thompson, owner of the Virginia based furniture company Nolan Built. This episode is brought to you by Jobber - getjobber.com/ethan Nolan has a plan and he has been following it. But as every business owner knows, plans change, and the measure of your success isn’t how good the plan you star…
 
On this episode, host Ethan Abramson sits down with Tom Hamilton owner of the furniture business Citizen Wood Co. This episode is brought to you by Jobber - getjobber.com/ethan Tom has journeyed through the furniture business. Starting as a refurbishing company under a different name, he learned the bones of furniture building by bringing old piece…
 
On this episode, host Ethan Abramson sits down with Justin and Fallon Ascherman co-owners of the Tampa Florida based furniture company Rustic Grain Designs. This episode is brought to you by Jobber - getjobber.com/ethan Justin and Fallon complete each other. Justin does the building while Fallon does the finish work. But it also goes well beyond th…
 
On this episode, host Ethan Abramson sits down with Andrew Fischer owner of the Nashville Tennessee-based furniture company Cold Brew Woodworking. This episode is brought to you by Jobber - getjobber.com/ethan It is the one 1 year anniversary for Andrew on being a full time Furniture company owner. 1 year is a big deal. 1 year without a safety net.…
 
On this episode, host Ethan Abramson sits down with Edgar Blazona, founder of the furniture company BenchMade Modern. This episode is brought to you by Jobber- getjobber.com/ethan It is an understatement to say that Edgar, with his 25 years of furniture experience, knows a thing or two about selling furniture. Having worked in the industry as a fou…
 
On this episode, host Ethan Abramson sits down with Marina Mazza and Rocky Cappelletti co-owners of the Melbourne, Australia-based furniture company B.A. Furniture. This episode is brought to you by Jobber - getjobber.com/ethan B.A. Furniture is run by both Marina and her Co-owner Rocky Cappelletti. But, in a situation well known to busy furniture …
 
On this episode, host Ethan Abramson sits down with Matt Noble owner of the Northern Georgia-based furniture company Overkill Woodcraft LLC. This episode is brought to you by Jobber - getjobber.com/ethan As you will soon find out, Matt started his furniture company with a haircut. An unlikely twist of fate that started him down a road that although…
 
On this episode, host Ethan Abramson sits down with Rachel Bergsma, owner of the Saskatoon, Saskatchewan-based furniture company Sawdust and Smoke. This episode is brought to you by Jobber - getjobber.com/ethan Rachel is a self-taught furniture maker. Starting her company from nothing, to now having a year-long waiting list for clients wanting new …
 
On this episode, host Ethan Abramson sits down with Tyler Shaheen, owner of the Southern Indiana-based furniture company The Southern Craftsmen. This episode is brought to you by Jobber - getjobber.com/ethan From borrowed tools and DIY plans off the internet, to now having a full production shop, a collection of his own furniture, and employees, it…
 
On this episode, host Ethan Abramson sits down with Michael Wiebe, owner of the Macgregor, Manitoba-based furniture company Beaver Creek Customs. This episode is brought to you by Jobber - getjobber.com/ethan There are a lot of different types of companies that fall under the umbrella term of Furniture Business. Michael, as well as being a furnitur…
 
On this episode, host Ethan Abramson sits down with Bao Loi, owner of the Houston, Texas-based furniture company Design Craft Workshop. This episode is brought to you by Jobber - getjobber.com/ethan Bao is about a year into his furniture company and although he is not new to working for himself, having come from a successful architectural backgroun…
 
On this episode, host Ethan Abramson sits down with Ronnie Fulton, owner of the Central Kentucky-based furniture company Fulton Fine Woodworks. This episode is brought to you by Jobber - getjobber.com/ethan Ronnie put in his time in the corporate world before he decided that following his dream of owning a furniture company was right for him. But o…
 
On this episode, host Ethan Abramson sits down with Dallas Gara, owner of the Alberta, Canada based furniture company GaraWood. This episode is brought to you by Jobber - getjobber.com/ethan This episode, for the end of season 3, is a little different. Dallas has a furniture company, he makes truly impressive museum quality furniture that in time c…
 
On this episode, host Ethan Abramson sits down with Jonathan Katz-Moses, owner of the Santa Barbara, California-based company Katz Moses Tools. This episode is brought to you by Jobber - getjobber.com/ethan Jonathan is a serial entrepreneur. Starting his first business at 14, he’s had a lot of time to think on what it takes to found and correctly o…
 
On this episode, host Ethan Abramson sits down with Dan Wellens owner of the Minneapolis, Minnesota-based furniture company Country Tables & Furniture. This episode is brought to you by Jobber - getjobber.com/ethan Now if you want to talk about the business side of the furniture business, Dan is definitely somebody you want to have a conversation w…
 
On this episode, host Ethan Abramson sits down with Brian Chu and Conor Coghlan owners of the Brooklyn, NY-based furniture companies Hoek Home & A05 Studio. This episode is brought to you by Jobber - getjobber.com/ethan Running one successful furniture business is hard, I mean really hard, but running two…come on…Yet that is just what Brian and Con…
 
On this episode, host Ethan Abramson sits down with Tamara Harding owner of the Jamaica-based furniture company Mara Made Designs. This episode is brought to you by Jobber - getjobber.com/ethan Tamara definitely leads with her heart when it comes to her company, but that’s not to say she leaves the business part behind. On the contrary, with her ba…
 
On this episode, host Ethan Abramson sits down with Ellen Smith owner of the northwest Ohio-based furniture company Little Bare Furniture. This episode is brought to you by Jobber - getjobber.com/ethan For Ellen, Furniture is seamlessly intertwined within her life. To quote her directly, “I am a mother, I am a wife, I am a woodworker, I am a woman,…
 
On this episode, host Ethan Abramson sits down with Mark Peacock, owner of the North Wales-based furniture company Deer River Craftsman. This episode is brought to you by Jobber - getjobber.com/ethan Mark went all-in on his dream of having a furniture company, he even built his own shop, but he also knew that his dream of being in this business was…
 
On this episode, host Ethan Abramson sits down with Chris and Amber Earl co-owners of the Los Angeles, California-based furniture company Earl Home. This episode is brought to you by Jobber - getjobber.com/ethan Chris and Amber have grown their company to be both large and small at the same time. With Chris as the shop side and Amber running the bu…
 
On this episode, host Ethan Abramson sits down with Kyle Kidwell, owner of the Portland, Maine-based furniture company Kidwell Fabrications. This episode is brought to you by Jobber - getjobber.com/ethan During his two decades of building, Kyle has found a way to stand out in the crowd. With his furniture collection of signature pieces and a custom…
 
On this episode, host Ethan Abramson sits down with Chris Salomone, owner of the Southern California based furniture company Foureyes Furniture. This episode is brought to you by Jobber - getjobber.com/ethan Now Chris does not have what you would consider a traditional furniture company. Yes he builds furniture and yes he has a furniture shop, but …
 
On this episode, host Ethan Abramson sits down with John Stene, owner of the Southern Montana-based furniture company Stene Woodwork LLC. This episode is brought to you by Jobber - getjobber.com/ethan If you ask John what his company is all about, he would probably say something like - it is based on the goal of quality building and customer servic…
 
Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost. BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing …
 
On this episode, host Ethan Abramson sits down with Jomo Tariku, owner of the Springfield, Virginia-based furniture company Jomo Furniture. This episode is brought to you by Jobber - getjobber.com/ethan Jomo’s story is complicated, in more ways than one. This is his second run at having his own furniture company, so he is going through all the phys…
 
On this episode, host Ethan Abramson sits down with Nick and Courtney Starrett, owners of the Jacksonville, Florida-based furniture company Nick’s Custom Woodworks. This episode is brought to you by Jobber - getjobber.com/ethan Nick and Courtney did not have their roots in the furniture business, far from it actually. Nick worked at a corporate job…
 
On this episode, host Ethan Abramson sits down with Stephen Michutka, owner of the Lumberton, Texas-based furniture company The Wood Pastor. This episode is brought to you by Jobber - getjobber.com/ethan Stephen is a one-person shop, and proud of it. His goals are not to grow, not to expand, but not because he can’t. Honestly, he turns a large perc…
 
Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate. So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I…
 
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