An Optimist's Guide to AI with Phil Pallen

Building your Brand

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As many of you know I'm obsessed with making my business more productive, and while I have my reservations about AI (I'm a catastrophiser!) I also love how it can take mundane and repetetive tasks off your hands leaving space to do business tasks you really enjoy.

So I couldn't think of a better person to ask than my friend, returning guest and AI expert, Phil Pallen. Phil shares valuable insights on how small business owners can make AI work for them, without feeling overwhelmed or "behind." We chat about the importance of using AI strategically to enhance your business while retaining the human touch and personal experiences that clients love.

Key Takeaways:

• Focus on AI tools that support your business goals and the tasks you enjoy.
• Track your time to identify bottlenecks and areas where AI could save you time.
• Prioritize the human element of your business; clients value the personal touch.

Episode Highlights:

• 02:41 Reframing your mindset around AI
• 07:59 Identifying tasks you dislike and outsourcing them
• 19:14 Three AI tools that have transformed Phil's business
• 32:52 The rise of audio AI and the need for safeguards
• 35:34 Tips for writing effective AI prompts
• 40:37 Using AI to automate tasks
• 46:04 Finding the sweet spot between high-impact tasks and those you enjoy

About the Guest:

Phil Pallen is a leading brand and AI strategist who has helped hundreds of small businesses around the world achieve meaningful growth. He is a trusted collaborator of Adobe, a member of the Content Authenticity Initiative, and has delivered keynote speeches on five different continents. Phil is the author of AI for Small Business and the creator of Brandmasters, a private membership community launching soon. Visit him online at philpallen.co and @philpallen on social media

Mentioned in the episode:

• Check out Phil's book, AI for Small Business, for more tips and tools.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

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