Confessions of a Viral Content Creator with Callum McHugh

Building your Brand

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Ever wondered what it's really like to go viral and build a massive social media following? In this episode of Building Your Brand, I chat with freelance graphic designer and content creator Callum McHugh about his unexpected rise to fame during the pandemic. We dive deep into the highs and lows of navigating the social media landscape, from the pressures of a large audience to the challenges of balancing client work with content creation.

Key Takeaways:

• Authenticity is key: Staying true to yourself and your brand is crucial for long-term success on social media.
• Comparison is the thief of joy: Focus on your own journey and avoid comparing yourself to others.
• Embrace the ups and downs: Social media is a rollercoaster. Be prepared for both positive and negative experiences.
• Community over competition: Network and collaborate with other creators.
• Protect your mental health: Set boundaries and prioritize your well-being.

Episode Highlights:

• 01:55 Callum's Journey: From Graphic Designer to Content Creator
• 03:33 The Rise to Fame: Going Viral During the Pandemic
• 05:51 Balancing Act: Content Creation vs. Graphic Design
• 07:53 The Struggles of Comparison and Self-Worth
• 15:10 Dealing with Metrics and Mental Health
• 21:12 Authenticity in Content Creation
• 24:55 Proactive Networking and Pitching
• 27:00 Dealing with Copying in Content Creation
• 36:16 Handling Negative Comments and Trolling

About Callum: Instagram | Newsletter

This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (lucylucraft.co.uk).

If you enjoyed this episode, please leave a 5* rating and review! Let Liz know what you thought on Instagram @‌lizmmosley or @‌buildingyourbrandpodcast.