Growing a Brand with Guerrilla Marketing

The DTC Insider

In this episode of The DTC Insider podcast, Lisa Mullan, the founder of Uwila Warrior. Lisa comes from a finance and tech background, with experience working at HubSpot on projects that gave her insights into how brands operate and scale.

In partnership with a friend in fashion, Lisa launched Uwila Warrior to create comfortable, functional underwear. Now, with a retail space in Boston and partnerships with other brands, her company has grown steadily and sustainably.

Here’s a glimpse of what you’ll learn:

• The shift in the e-commerce landscape towards profitability and sustainable growth

• The benefits of opting out of outside capital for maintaining control over business direction

• How retail partnerships can enhance brand visibility and drive sales

• The challenges and opportunities for growth during COVID-19

• The growing importance of sustainability in product development for consumers

• Combining online and offline tactics for effective customer acquisition strategies

• The unique challenges of influencer marketing for intimate apparel brands

• Aligning retention strategies with the customer buying cycle

• Leveraging AI to improve customer engagement and marketing effectiveness

• Adapting to changing market dynamics through effective forecasting strategies

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.