How to Maximize Content with a Small Team with Jess Cook

The Content 10x Podcast

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments!

We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach.

She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation!

Find out:

• The big benefits of content repurposing for a small team
• How to focus your team on what’s important when it comes to repurposing
• Why you should choose one channel and dominate before expanding

Important links & mentions:

• Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/
• Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-faus
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter