620 | How to Build Predictable Revenue with Memberships with Stu McLaren

The Chris LoCurto Show

Tired of unpredictable sales and chasing new customers every month?
In this episode, I sit down with Stu McLaren—membership expert and author of Predictable Profits—to unpack how recurring revenue can bring stability and freedom to your business.
We break down the four types of memberships (with real-world examples), how to start without a big audience, and how to sell without feeling salesy.
If you're ready to stop hustling and start building predictable profits, this episode is for you.
⏱️ Time Stamps + Highlights
00:04:43 – The Reality of Unpredictable Revenue
Why feast-or-famine cycles create stress and how recurring revenue helps.
00:14:18 – Different Types of Memberships
Product, service, knowledge, and community-based models with practical examples.
00:26:35 – You Don’t Need a Big Audience to Start
Start small and scale—how 20 members turned into a 7-figure membership.
00:29:48 – Selling Without Feeling Salesy
Use stories and contrast to connect and convert—without high-pressure tactics.
00:33:05 – More About Stu
Where to get the book and connect with Stu for more membership wisdom.
00:36:34 – Conclusion
Final encouragement to rethink your business model and reduce stress.
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