208 Zero Competition: How She Picked Her Niche

The Art of Selling Online Courses

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Today I'm talking with Tami Macala, a professional mosaic artist and teacher who has been creating mosaic art for over 20 years. In 2009 she started the Santa Barbara School of Mosaic Art, and in 2016 she and her husband Jerry launched Mosaic Arts Online. They also run Create Arts Online and Todos Retreats, taking students to places like Baja Mexico and Italy.
What's fascinating about Tami's story is that she's built a business in what she openly admits is a very small niche. The mosaic community isn't huge, but she's managed to serve over 10,000 students and become essentially the only online mosaic art school.
We get into how she collaborates with other artists, why she insists on controlling the production quality herself, and how she manages to launch one to two courses every single month. She walks through her 10-day launch system, her approach to pricing and discounts, and why she runs just two sales per year now instead of four.
Tami is also refreshingly honest about where she's leaving money on the table. She knows her welcome sequences and funnels need work, and we talk about what she could be doing differently with order bumps and upsells on her Teachable checkout pages.
If you want to dig deeper into welcome sequences, go back and listen to
🎧 How to Convert Prospects into Buyers Using Email Onboarding.
🎧 12 Checkout Page Tricks to Get More Sales Instantly.
🌐 You can find Tami at https://mosaicartsonline.com
🌐 https://createartsonline.com
🌐 https://todosretreats.com.

Fejezetek

1. Welcome And Guest Background (00:00:00)

2. Defining Mixed Media Mosaic (00:01:38)

3. Tradition Versus Contemporary Debate (00:03:56)

4. Serving A Diverse Student Base (00:06:00)

5. Audience Size And Evergreen Strategy (00:07:25)

6. Tammy’s Courses And Membership (00:09:12)

7. Origin Story And Production Model (00:11:24)

8. Collaborations And Artist Recruitment (00:14:10)

9. Niche Markets And Platform Lessons (00:16:20)

10. Email As The Sales Engine (00:18:06)

11. Launch Cadence And Promotions (00:20:16)

12. Checkout Optimisation And Order Bumps (00:23:12)

13. Vision: Retreats And Differentiation (00:26:10)

14. Funnel Gaps And Welcome Sequences (00:28:16)

15. Advice For Multi‑Instructor Platforms (00:30:38)

16. Wrap Up And Where To Find Us (00:33:10)