209 The Secret to Finding Your True Audience

The Art of Selling Online Courses

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Today I'm talking with Nate Terepka, who runs Piano with Nate on YouTube. He's got 118,000 subscribers and he's getting nearly half a million views a month teaching adults how to play piano using a chord-based approach.
This conversation was brilliant because Nate figured out something that so many course creators miss - he discovered his real audience wasn't who he thought it was at all. When he started the channel during COVID, he was making tutorials for Billie Eilish and Taylor Swift, thinking teenagers would be his main audience. But when he launched his first course and actually looked at who was buying, he had this massive realization. 90% of his sales were coming from just 10% of his content - the Beatles and David Bowie tutorials. His real buyers were retired adults, not teens.
I love how he discovered this. He just got so excited about making his first few sales that he went into his email system and looked up each person to see which video they'd found him through. That simple curiosity completely changed his business. We talked about the tripwire funnel he's building now, what he learned from doing a business audit with Josip, and why his course buyers have an 85% email open rate, which is just mental.
If you're in the music space or you're teaching anything and you're not totally sure who your actual buyers are, this episode will show you exactly how to figure it out with data you probably already have.

🎹 Check out Nate's work:
🔗 https://pianowithnate.com
🔗 https://youtube.com/@pianowithnate
🔗 https://instagram.com/pianowithnate

Fejezetek

1. Finding Product–Market Fit With Songs (00:00:00)

2. Chord‑Based Piano For Adult Learners (00:09:55)

3. Realising The Audience Is Older (00:20:25)

4. Metrics, Tags And The Beatles Signal (00:31:35)

5. YouTube Growth, Cadence And Quality (00:40:05)