ScanSource Expands with Zoom Marketplace, Podcast

Telecom Reseller / Technology Reseller News

“We do the hard stuff so our partners can go sell.” That’s how Brian Cuppett, Senior Vice President of Specialty Technologies at ScanSource, describes the company’s newest announcement: a broadened partnership with Zoom.

In an interview with Doug Green, Publisher of Technology Reseller News, Cuppett detailed a new resale agreement that allows VARs and partners to transact directly through Zoom’s marketplace—expanding beyond the agency model that ScanSource has offered since acquiring Intelisys in 2015. The move opens doors for partners to choose the best fit between resale and agency models, while also combining licenses with physical devices such as phones, headsets, and video collaboration tools.

The announcement was made at ScanSource Partner First, where partner response has been immediate. Cuppett said many are eager to shift select accounts from agency to resale to recognize top-line revenue on their books. He tied the deal to a broader company goal of raising recurring revenue from 20% today toward 30–50% in the next few years.

Cuppett also outlined ScanSource’s Cisco Blueprint program, part of its Evolve initiative, which guides partners through Cisco’s upcoming 360 program changes. “We want our partners ready to execute when Cisco’s program takes full effect in early 2026,” he explained.

The conversation turned to AI, where Cuppett stressed that ScanSource is playing both offense and defense—educating partners on how suppliers like Cisco are using AI to fight cyber threats, while also pointing to innovations in network monitoring, collaboration quality, and even noise-cancellation features like HP Poly’s acoustic fence.

“AI is not just a technology trend—it’s a way to solve real problems for customers,” Cuppett said. He emphasized ScanSource’s role as an educator and enabler, ensuring partners can capture opportunities without getting lost in vendor complexity.

Learn more at www.scansource.com