Enreach: Making Voice and AI Work for SMBs, Podcast

Telecom Reseller / Technology Reseller News

“Thanks to AI, voice is becoming sexy again.” That’s the clear message from Stijn Nijhuis, CEO of Enreach, in a conversation with Doug Green, Publisher of Technology Reseller News.

Nijhuis explains that partners and SMBs across Europe are now asking the same urgent question: how can AI transform the way businesses communicate, especially through telephony? Enreach, a Cloud Communications Alliance (CCA) member, is answering with its “smart contact” proposition—a combination of telephony, UCaaS, and AI platforms built specifically for SMBs.

Unlike enterprise solutions scaled down, Enreach has developed AI-powered features from the ground up for small businesses. At the center is Shomi, an AI assistant that replaces traditional voicemail with real-time transcription, scheduling, prioritization, and even spam filtering. For SMBs struggling with labor shortages and customer service pressures, this enables efficiency and accessibility—letting them “be in two places at once.”

Nijhuis emphasizes that this isn’t about chasing hype. Enreach has been developing its AI platform since 2020 and is now seeing strong demand as partners seek to deliver measurable productivity gains, not just incremental cost savings. “We don’t just want to compete on price,” he notes. “We want to help partners create real value and engage directly with CEOs by solving staffing and growth challenges.”

For ICT partners, the opportunity is significant. Enreach’s AI-integrated UCaaS and mobile services enable resellers to differentiate in a commoditized market, expand their value proposition, and strengthen long-term relationships with SMBs.

To learn more about Enreach, visit enreach.com.