How to Run a Successful Tech Playbook Across 135 Class A Multifamily Communities, with Mark-Taylor CTO Dustin Lacey

Tangent 💚 Proptech

Dustin Lacey is the CTO at Mark-Taylor, the leading developer, owner, and investment manager of luxury multifamily communities in Arizona and Nevada, with over 135 Class A Multifamily properties. He leads the firm’s tech evolution, powering the centralization of operations. Under his leadership, Mark‑Taylor has implemented innovative smart‑home integrations, centralized leasing and maintenance teams, and deployed unified resident platforms that enhance efficiency and elevate the resident experience. With a diverse background in irrigation, industrial manufacturing, and brand and marketing strategy, Dustin brings his unique experience into high-tech manufacturing from his tenure at TSMC, where he honed his skills in precision, process excellence, and product innovation.

(01:36) - From Brand Strategy to Tech Leadership: Building Digital DNA in Real Estate
(02:12) - Enterprise Proptech Success Story: Scaling a Multifamily Management Platform
(05:16) - Class A Portfolio Strategy: Maximizing Asset Performance Through Tech
(06:50) - Tech Stack Evolution: From AWS Integration to Custom CRM Development
(10:29) - ROI Deep Dive: Making the Business Case for Custom Proptech Solutions
(15:53) - Tech-Enabled Operations: Achieving Sub-2-Hour Response Times at Scale
(20:12) - Feature: Blueprint - The Future of Real Estate - Register for 2025: Friends of Tangent receive $300 off the All Access pass. The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on Sep. 16th-18th, 2025.
(21:22) - Go-to-Market Excellence: Standing Out in the Competitive Proptech Landscape
(31:41) - Risk Management Innovation: Tech Solutions for Modern Property Operations
(38:30) - Founder's Playbook: Key Insights for Proptech Startups Targeting Enterprise Clients

💚 Learn more:
➡️ Visit Mark-Taylor
➡️ Dustin Lacey on LinkedIn

💚 Feature:
➡️ Blueprint - The Future of Real Estate - Register for 2025: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on September 16th-18th, 2025. As a friend of Tangent, you can save $300 on your All-Access pass

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

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