032. Combining 2 Niches Into 1 Diehard Community w/ Dan Thompson of Guns and Guitars

Story Greenlight with Jeff Bartsch

Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns.

Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.

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🖥 Connect with Dan Thompson: https://www.gunsandguitars.net/
📹 Dan Thompson on YouTube: https://www.youtube.com/c/GunsandGuitars
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💡 RESOURCES
I built my DREAM Rickenbacker...then gave it away 🤦‍♂️, Guns and Guitars, https://youtu.be/9jFJNcQt8mk
I built a MINI GUITAR with my son (for less than $60!), Guns and Guitars, https://youtu.be/6DVA70M1EuY
“Building a Storybrand,” by Donald Miller, https://amzn.to/38ZcJk2
“Primal Branding,” by Patrick Hanlon, https://amzn.to/3NzsNrO
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📝 SHOW NOTES
00:00 Combining two content niches
01:30 Living in an RV
04:33 Dan the musician
10:24 Surviving a home invasion
15:31 Creating Guns and Guitars
20:52 The advantages and pitfalls of being a multi-niche creator
23:46 Challenges with YT's algorithm serving content to two different audiences
29:05 What are shared beliefs?
32:34 Planting nuggets of beliefs in your content
34:31 Shared beliefs in Dan's community
37:01 Core beliefs stem from sharing your beliefs
40:22 Let the wrong audience filter themselves out
44:25 Navigating content creation on divisive subjects
48:37 Core beliefs connect through storytelling
54:59 Ideas on how share your core beliefs
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