Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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A tartalmat a Aaron Zakowski biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Aaron Zakowski vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Marketing Leadership with ActiveCampaign CMO Shay Howe
MP3•Epizód kép
Manage episode 379284654 series 3470104
A tartalmat a Aaron Zakowski biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Aaron Zakowski vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
● How big is the marketing team at ActiveCampaign (5:46)
● How to manage a large multi-talented marketing team (8:53)
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
● Is AI marketing hype or is it a useful tool for business intelligence (19:06)
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
● Favorite books, apps and business leaders (32:47)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
…
continue reading
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
● How big is the marketing team at ActiveCampaign (5:46)
● How to manage a large multi-talented marketing team (8:53)
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
● Is AI marketing hype or is it a useful tool for business intelligence (19:06)
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
● Favorite books, apps and business leaders (32:47)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
45 epizódok
MP3•Epizód kép
Manage episode 379284654 series 3470104
A tartalmat a Aaron Zakowski biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Aaron Zakowski vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
● How big is the marketing team at ActiveCampaign (5:46)
● How to manage a large multi-talented marketing team (8:53)
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
● Is AI marketing hype or is it a useful tool for business intelligence (19:06)
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
● Favorite books, apps and business leaders (32:47)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
…
continue reading
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
● How big is the marketing team at ActiveCampaign (5:46)
● How to manage a large multi-talented marketing team (8:53)
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
● Is AI marketing hype or is it a useful tool for business intelligence (19:06)
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
● Favorite books, apps and business leaders (32:47)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
45 epizódok
Minden epizód
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