Sell More with Great Sales Copy | Casey Demchak | Episode 35

Publish Position Profit with John Tighe

Casey Demchak is an author, a speaker and a recognized expert at writing highly effective marketing copy. In other words, he is someone who can help you grow your business and sell more of your product or service through great copywriting.Casey teaches people how to become great copywriters and that’s important. Great copywriting will help you build your brand, generate leads, persuade prospects, power your profits and propel your personal success.I’d like to read you one of Casey’s quotes: “There’s writing to please your English teacher, and then there’s writing to sell products and services – and they’re two completely different things.”And from personal experience, having worked as a proof-reader and having written academic papers on the one hand, both of which follow very precise rules, and having written sales copy on the other this is absolutely my experience!