How to Be a Data-Driven Business

Path for Growth

When taking steps to make your business data-driven, seemingly small actions can have a massive impact. In this episode, Path for Growth coach Matt Aiken walks us through 6 of those small actions you can take to start identifying, collecting, and using the data that matters most for the outcomes you’re trying to achieve. He and Alex also provide advice for getting your team on board with these changes, and they share some examples of how data has informed their work at Path for Growth.

Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.

Episode Recap:

• Nothing small, when done right, is actually small
• Get clear on your desired outcome and how you will measure it
• Identify the processes associated with that outcome
• Pick 1-3 attributes that will have the biggest impact on your outcome
• Know the difference between lead measures and lag measures
• Identify a metric owner — and don’t let it be you!
• Set your target for the metric
• Determine a rhythm to update and review the data

If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

Resources:

Follow the podcast on Apple or Spotify

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Join us for our 2025 Experience – Long Game Leadership

Listen to “Grow Your Business with Better Data”

Connect with our Founder Alex Judd on LinkedIn and Instagram