#165 - How Branding in 2025 Will Either Make or Break Your Business

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

In this episode, we’re diving straight into what really matters in 2025—your brand. If your branding isn’t sharp and your marketing isn’t hitting hard, you’re already behind. John and Jack talk about why it’s non-negotiable to nail your brand this year and how it ties directly to dominating your market.
We walk you through how to set smart revenue goals and hit your targets. We also break down the benchmarks every HVAC, electric, and plumbing business needs to aim for, and why quarterly reviews are your key to staying on track.
We’ll also get into the real stuff: beating your competition, owning your zip codes, and why GMB and LSAs are still the power plays you need to leverage in 2025.
Key Highlights:

• Budgeting and revenue goals for 2025
• Benchmarking for HVAC, electric and plumbing
• Dominating zip codes
• Branding and marketing in 2025

Special Thanks to Service Scalers
Service Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.
Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service Scalers
Shoutout to Quick Staffers LLC
Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.
Don't miss out. Get $1000 off your first placement here.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Fejezetek

1. Introduction (00:00:00)

2. Budget & Revenue Goals 2025 (00:05:20)

3. HVAC & Plumbing Benchmarks (00:09:22)

4. 2025 Growth Strategy (00:11:40)

5. Tracking Targets, Branding & Quarterly Reviews (00:12:57)

6. Staying Ahead of Competition (00:15:21)

7. Analyzing Map Density & Zip Codes (00:17:00)

8. GMB & Rent Costs (00:24:33)

9. Zip Code Expansion (00:26:29)

10. Branding and Marketing Strategies (00:27:10)

11. Marketing Focuses & Lead Gen (00:29:38)

12. The Future of LSA and Google (00:30:05)

13. The Best Lead Aggregators (00:32:05)

14. Final Thoughts (00:38:01)