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Relevancy vs. Personalization ft. Ben Holley
Manage episode 518082871 series 3688229
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In today's episode, I chat with Ben Holley from Cyft AI about building a comprehensive TAM of 20,000+ MSPs and why cold email should be treated as a private ad network rather than one-to-one sales outreach.
Ben shares his multi-source list building strategy using BuiltWith, Clutch, and lookalike models, explaining why MSPs are notoriously difficult to find through traditional database searches. We discuss his straightforward messaging philosophy - that timing and relevance matter far more than personalization - illustrated by his own response to a sketchy cold email simply because it was timely. Ben reveals his biggest mistake as an SDR (spending 20 minutes crafting emails that landed in spam), his approach to handling deliverability challenges, and his vision for retargeting cold prospects through paid ad campaigns to create more efficient nurture funnels.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:29) What Cyft AI Does and Target Market
(01:10) Current GTM Strategy and Outreach Channels
(02:38) List Building: Finding 20K MSPs Across Multiple Sources
(05:12) Why MSPs Are Hard to Find in Databases
(06:03) Cold Email and LinkedIn Campaign Strategy
(07:21) Why Personalization Doesn't Matter as Much as Timing
(09:06) Biggest Mistakes: Over-Researching and Wrong Mindset
(10:41) Thinking of Cold Email as a Marketing Activity
(12:00) Importance of Strong Website for Conversion
(12:54) Solving Deliverability and Outlook Challenges
(13:27) Future Plans: Retargeting Non-Converters with Paid Ads
(14:20) Building Efficient Nurture Funnels Across Channels
🔗 CONNECT WITH BEN
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - [email protected]
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