Why 0.2% Reply Rates Happen ft. Mohan ‎Muthoo

Outbound Wizards by SalesRobot

In today's episode, I chat with Mohan from Spring Drive about building modern B2B outbound systems that prioritize strategy over tactics.

We explore his journey from BDR to agency founder, discussing how he discovered Clay over two years ago and why sales fundamentals matter more than fancy tech. Mohan shares a creative campaign that landed 28 meetings in the first month by scraping product data and using AI to craft hyper-personalized messages for B2B retail prospects. We dive into his "balanced theory" framework for competitive messaging, why most companies waste time on surface-level personalization, and how to think strategically about differentiation in crowded markets. Mohan also shares his predictions for the future of GTM, including the shift from data-based personalization to fully customized funnels and offers.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:40) What Spring Drive Does and Client Focus
(01:27) The First 30-60-90 Days Process
(04:36) Creative Campaign: B2B Retail Case Study
(09:08) Copywriting Philosophy and Hidden Objections
(10:56) Balanced Theory: Competitive vs Good Messaging
(14:50) Understanding Market Competition
(15:07) Mohan's Journey from BDR to Founder
(18:30) Why Sales Fundamentals Beat Pure Tech
(23:05) Future of GTM: Personalized Funnels and Strategy
(27:00) The Coming Dip in AI Adoption

🔗 CONNECT WITH MOHAN

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel
🐦 X (Twitter)
📸 Instagram
💻 Website
👥 LinkedIn
📧 Email - [email protected]

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