Cut through the noise with smarter outbound. Learn how AI-driven outreach turns cold campaigns into high-converting conversations.
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This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.
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If you think outbound is dead, you’re either lying or you’re bad at it. Quotas keep rising, your people are grinding, and the pipeline isn’t growing. It’s an equation that drives you mad. While everyone wants more opportunities, only a few know how to build an outbound culture that delivers. I’m Todd Busler, former VP of Sales, now co-founder of Champify, and I’ve spent my career sharpening how to build a company pipeline that’s self-sufficient. On this show, I’m talking to sales leaders who ...
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Helping guys build their dream physique and lead a healthier lifestyle!
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A podcast for people doing cold outreach. Let’s help you sell more.
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Talking to people about everything music related art related Support this podcast: https://podcasters.spotify.com/pod/show/prince-dre-knig/support
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Outbound is a weekly podcast illuminating the stories of sales professionals that have taken the path less traveled to build strong relationships that have led to soaring new heights and beautiful vistas. These are the stories of building relationships in sales that have led to great business outcomes.
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An original, 8-part audio fiction anthology, featuring immersive sound narratives, sourced directly from the edges of the known marketing universe. © 2021 Audio Content Lab | For details visit: https://www.audiocontentlab.com/outbound-podcast/
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Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold ...
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We’re The McCormick Brothers. Kyler and Kody. While building our adventure filmmaking brand The Outbound Life, it’s unlocked doors we never thought possible. We’ve traveled the world, landed fortune 500 clients, and have spoken on stages all across the country sharing these experiences. But we still have a lot to learn. We now invite you along on our journey as we sit down with inspiring entrepreneurs, creators, and diverse thought leaders to discuss how to live a life we consider outbound.  ...
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Explore the human side of sales and business with host Tyler Lindley. Leaders in their field share a dose of inspiration through stories about life and business. Sales professionals provide tactical tips you can put into practice today. It all comes together to help you chart your path forward. Achieve your goals on your terms — get inspired by stories from extraordinary people, elevate your performance with the latest outbound tactics, and find the lift you need to take your career to the n ...
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The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy
Rick Holmes: CEO of Every Market Media
The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolutio ...
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1
5M Emails of Hard Lessons ft. Orestas Nariunas
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21:21In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally. We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shar…
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1
What Great Founders Get Wrong About Sales with Liam Mulcahy
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44:46Few people have observed as many go-to-market strategies as Liam Mulcahy. The Operating Partner at Kleiner Perkins has led sales at MongoDB, helped founders at Unusual Ventures find product-market fit, and has a front-row seat to what separates breakout companies from the rest. In this conversation with Todd Busler, he shares how top sellers should…
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The audio edition of this article: 'Top AI Agents for Natural Language Targeting in B2B Sales' is narrated by https://adauris.ai.
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In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups. We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is c…
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1
#1 Cold Email Rule ft. Louis Deslus
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19:12In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection. We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique …
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Cold Email vs LinkedIn vs Calling ft. Nayab Osaf
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17:54In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization. We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in …
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Why AI Is Making Sales Worse ft. Leslie Venetz
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20:01In today's episode, we talk to Leslie from Sales Led GTM Agency about building effective outbound strategies through micro-segmentation and buyer-centric thinking. We dive deep into Leslie's approach to territory management and ICP refinement, exploring why most companies' ICPs are too broad and how to apply at least five layers of segmentation to …
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1
You're Using Clay Wrong ft. Malo Brinquin
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15:20In today's episode, we talk to Malo Brinquin from Palladio GTM about building complete GTM engines for companies using Clay and modern automation tools. We explore how Palladio approaches client work differently based on company size, from helping smaller startups automate outbound and save time for salespeople, to breaking down silos between marke…
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The audio edition of this article: 'Best Natural Language AI Systems for GTM Teams' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top AI Buyer Discovery Platforms Using Natural Language' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top Conversational Targeting AI for Sales and Marketing Teams' is narrated by https://adauris.ai.
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The audio edition of this article: 'Best AI Agents that Turn Plain English into Qualified Leads' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top AI Platforms for Semantic B2B Search' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top-Rated Natural Language AI Tools for GTM Automation 2025' is narrated by https://adauris.ai.
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Signal-Based Lead Generation ft. Georgios Giatsidis
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17:33In today's episode, I talk to Georgios from Relevance about building outbound systems for early-stage startups and why focusing on accelerator-backed companies became their winning niche. We explore how Relevance evolved from list building to full-service outbound strategy, and why they specifically target "builder" founders who excel at product de…
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1
It's The AI GTM Engineer Era ft. Alex Aouad
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16:54In today's episode, we sit and talk to Alex from Launchyfi about the emerging role of go-to-market engineers and how they're reshaping B2B sales for startups. We dive deep into Alex's journey from failed first startup to Chief Revenue Officer at age 20, and how those experiences led him to build Launchyfi, first as a fractional GTM engineering agen…
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1
Finding Green Space in Complex Sales Orgs with Scott Peyser, VP-Ops at CBTS
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31:16Outbound success doesn’t come from working harder; it comes from focusing smarter. In this conversation with Todd Busler, Scott Peyser discusses how they built systems that keep their operations running smoothly, from pipeline inspection frameworks to compensation levers to disciplined outbound cadences. After leading large teams at Dell, helping U…
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1
The Future of Recruitment ft. Niklas Huetzen
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23:22In this episode of the Outbound Wizards podcast, I sit down with Niklas Huetzen, founder of Automindz Solutions, an AI and automation agency specialized in the recruitment space. Nik shares his journey from running a failed e-commerce business during COVID to building recruitment systems for a Dubai-based agency that grew from 14 to 100 people. We …
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1
Mastering Cold Outbound with Clay ft. Lohit Boruah
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13:27In today's episode, I talk to Lohit from Growth Engine X about building highly personalized outbound campaigns using Clay and scaling lead generation for B2B SaaS companies. We dive deep into a case study where they transformed an underperforming e-commerce agency by fixing both their targeting and offer. Lohit shares how they moved from generic "s…
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1
There's No "One Way" To Do Sales ft. Alan Ruchtein
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23:44Saurav Gupta által
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ICP vs. ICS: The Better Targeting Framework ft. Utkarsh Rana
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15:58In this episode, I sit down with Utkarsh Rana, Head of GTM at C17, one of the top lead generation and outbound agencies in the world. Utkarsh shares the agency's sophisticated approach to automated lead generation using Trigify for intent-based prospecting, generating 6,000 qualified leads per week on autopilot through webhook integrations with Cla…
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The audio edition of this article: 'Top-Rated AI SDR Companies for Pipeline Growth' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top AI SDR Solutions for Optimizing Pipeline Generation' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top-Rated AI SDR Companies for Pipeline Growth 2025' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top AI SDR Solutions for Pipeline Generation 2025' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top AI SDR Platforms with Strong Inbound Pipeline Generation (2025)' is narrated by https://adauris.ai.
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The audio edition of this article: 'Top AI SDR Platforms in 2025' is narrated by https://adauris.ai.
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The audio edition of this article: 'Who Offers the Best Pipeline Generation in AI SDR?' is narrated by https://adauris.ai.
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1
Why 90% of Outbound Agencies Fail at Scale ft. Wouter Harink
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25:03In this episode, I chat with Wouter Harink from Genflows agency about building sophisticated omnichannel outbound systems that create inescapable customer journeys. We dive deep into his "trident approach" combining cold email, LinkedIn DMs, and cold calling with Clay-powered automation, achieving impressive results like 78% LinkedIn acceptance rat…
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1
Smarter Outbound, Better Pipeline ft. Ankit Singh
13:25
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13:25In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients. We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that s…
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1
What It Took to Get 400 New Customers a Month with Terry Falk
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46:35Many sales leaders come from quota-carrying roles. Terry Falk started as a corporate lawyer. Now VP of Software Sales at 8am, he oversees a team closing 400 new customers every month. He shares with Todd Busler how legal training shaped his approach to sales and why his time managing complex contracts helped him think clearly under pressure. He als…
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1
The 3 R's of Outbound ft. Ashraf Pathan
18:08
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18:08In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies. We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hi…
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1
Turn Outbound Into a Predictable Pipeline Machine ft. Drew Coryer
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23:08In today's episode, I chat with Drew from Korus GTM about building sustainable outbound systems that prioritize long-term consistency over quick wins. We dive deep into his scientific approach to testing message-market fit and message resonance, exploring how his team builds comprehensive infrastructure to prevent common pitfalls like burned domain…
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1
Making Your Sales Process the Product with Meredith Chandler
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39:00Most outbound messaging gets ignored, Reps miss their quota, and the pipeline suffers. Why is this happening? Meredith Chandler, Head of Sales at Aligned, joins Todd Busler to analyze and discuss what it takes to build outbound that actually performs. With experience at Samsara, Spiff, and pclub.io, she shares how her team uses PLG signals to drive…
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Outbound Isn’t Broken, Your Messaging Is ft. Kellen Casebeer
23:19
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23:19In today's episode, I sit down with Kellen Casebeer, founder of The Deal Lab, and talk about his unique approach to message-market fit testing and GTM strategy. We dive deep into his unconventional journey from sales rep to fractional VP of sales to agency founder, exploring how he discovered the power of segmentation and messaging before having a …
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Micro-Segmentation vs Spray-and-Pray ft. Rish G.
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14:34In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates. We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messa…
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1
The Outbound Experiment That Made LinkedIn Recorded Future’s  Top Channel
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33:05Outdated prospecting playbooks are holding back pipeline growth. Bridget Conneely, Director of NA Business Development at Recorded Future, joins Todd Busler to walk through how her team transitioned from a broad commercial focus to a fully named account strategy. With experience hiring 400+ BDRs and building global programs at Riverbed and Mimecast…
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1
Scaling Outbound with AI Workflows ft. David Gabriel
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16:27In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems. We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually conve…
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1
Inside the Inbound-to-Outbound Transformation at ChurnZero
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36:15ChurnZero turned an inbound-heavy team into an outbound machine. Sarah Kiley, Chief Sales Officer at ChurnZero, joins Todd Busler to share how she transformed a historically inbound-heavy sales team into a consistent outbound pipeline engine. With years of experience in government, nonprofit, and EdTech sales, Sarah brings a unique perspective on o…
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How Seismic builds high-performing teams through pipeline ownership
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44:52Discipline and ownership are the fuel that drives winning sales teams. Toby Carrington, Chief Business Officer at Seismic, joins Todd Busler to share how leading operations, marketing, and SDRs under one roof has shaped his view of modern pipeline generation. With experience scaling global teams and advising early-stage startups, Toby brings a syst…
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1
Why Stage Two Opportunities Creation is the Lifeblood of any Sales Org
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30:06When you’ve been coached by the best, you carry that torch forward. David Boyle, founding partner at RevCentric Partners, shares how a passion for enablement and a history of working alongside sales legends led him to build a consulting firm focused on revenue performance. He reflects on the foundational lessons from PTC and BMC, and why those expe…
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1
Every Team Needs Rigor Around Their Rebound Funnel
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33:28Brian Hamor, CEO of BuyerExperience, shares how a missing answer in a board meeting sparked the idea for his company. He recounts his transition from pro basketball to startup operator and how he uncovered a major gap in how teams handle closed-lost opportunities. In this episode, Brian outlines why win-loss insights alone aren't enough and how rev…
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How a former IT buyer rebuilt sales from the inside out
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50:08Rick Kickert, co-founder and CEO of revlogic, joins Todd Busler to share how his time managing million-dollar budgets shaped a radically different approach to sales. Now advising some of the fastest-growing SaaS companies, Rick brings a buyer-first lens to pipeline generation, sales enablement, and revenue process design. In the episode, Rick share…
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The Outbound Overhaul That Cut Ramp Time in Half and grew pipeline 142% in 3 months with Kyle Asay
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44:14Kyle Asay, VP of Global Growth Sales at LaunchDarkly, shares how he revamped the company’s outbound motion during his first few quarters. He outlines the territory planning shifts, structural changes, and leadership plays that helped drive a 142% increase in pipeline and cut the time to first sale nearly in half. In this episode, Kyle describes how…
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How Highspot Scaled and Restructured Outbound - A Decade Long Journey for SDR Leader, Austin Hitchcock
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42:35More pipeline doesn’t always mean more revenue. Austin Hitchcock, Senior Director of Account Development at Highspot, joins Todd Busler to reveal how he transformed a global ADR organization from product-market fit to a revenue-driving outbound engine. Austin shares the hard truth: more pipeline doesn’t always mean better pipeline. He discusses why…
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Mastering Outbound Strategy: Tactical tips from founding AE turned CRO in 2.5 years
45:58
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45:58Isaiah Crossman, former CRO at Tropic, shares his unique journey from account executive to sales leader, discussing how he led his team through explosive growth. He reflects on the importance of finding the right product-market fit and how his approach to outbound sales evolved from his time at Wunderkind to Tropic. In this episode, Isaiah explains…
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“Empathetic, but firm” – Sales Leadership principles from one of the best CROs in tech
43:24
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43:24Ryan Heinig, Chief Revenue Officer at 2X, shares his journey from leading top B2B SaaS companies like Qlik and AppDynamics to shaping outbound strategies at a growing tech-enabled services firm. He reveals how he successfully scaled outbound efforts by focusing on repeatable systems, strong leadership, and a balance of empathy and accountability. I…
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Reimagining Sales Leadership via a Non-Traditional background to multi billion dollar IPO with Em Daigle
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40:41Understanding your buyer changes everything. In this episode, Todd Busler sits down with Em Daigle, Founder & Chief Automation Officer at OTTO-MATES, to talk about what it really takes to sell to accounting and finance professionals. Em shares how her background in public accounting shaped her approach to go-to-market strategy, and why trusted rela…
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1
The State of Outbound in 2025: Nurture is King
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18:57Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data. In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in outbound sales, particularly the move from traditional email tactics to more personalized approaches. He discusses how cold calling i…
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Rob Anderson on Fixing the Grenade Toss: Systems That Push SDRs Beyond Just Booking Meetings
41:32
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41:32Building a successful sales team goes beyond just numbers. Rob Anderson has built outbound programs at some of the most respected names in SaaS, from scaling Docebo’s SDR engine pre-IPO to shaping enterprise pipeline strategy at Gong. In this episode, he breaks down the systems-level thinking behind it all. At the center of Rob’s approach is his Th…
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