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Building BIX: Focused on Product and Steady Growth (feat. Vlad Ixel, Elite Runner)
Manage episode 439661938 series 3547481
A tartalmat a Markus Gnirck biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Markus Gnirck vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, Markus and Ned welcome elite runner Vlad Ixel, a trailblazing figure in the endurance sports community. The conversation begins with Vlad's impressive racing history, where he shares his journey from his early days to becoming a dominant force in ultra-running. The hosts dive into Vlad's views on Hong Kong’s growing trail running scene and the unique opportunities it offers for athletes. Vlad also discusses what it's like to be a sponsored athlete, the perks that come with it, and how sponsorships have evolved over time.
As the conversation progresses, Vlad opens up about his transition from racing to entrepreneurship, describing his initial motivation for starting BIX Hydration. After achieving great success in ultra-running, he felt the need for a bigger challenge, leading him to launch his own product focused on athlete hydration. Vlad touches on the similarities between ultra-running and building a business, noting the perseverance required in both endeavours. He shares insights into scaling BIX from his home base in Perth to the global stage, emphasising the importance of influencer marketing in growing the brand.
The episode concludes with Vlad reflecting on the long-term goals for BIX Hydration and his vision for the company’s future. Markus, Ned, and Vlad discuss whether there is an ultimate goal for the brand, or if the focus remains on steady, sustainable growth. In the final segment, Ned wraps up with his signature segment, "Ned's Drop," leaving listeners with a thoughtful reflection on the balance between personal passion and business success.
Vlad Ixel’s & BIX Links:
https://www.youtube.com/c/vladixel
https://www.instagram.com/vladixel/?hl=en
https://utmb.world/runner/241291.vlad.ixel
https://bix-hydration.myshopify.com/
Brought to you by Lecka Nutrition (www.getlecka.com)
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Available on Apple Podcast, Google Podcast and Spotify.
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