Integrated Brand Strategy with Bre Rossetti

On Brand with Nick Westergaard

Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance. We discussed all of this and more this week on the On Brand podcast.

About Bre Rossetti

Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club.

From the Show

Bre had some great quotes ... “It's easy for marketers today to get lost in the sauce” and “We need to find our brand's center of gravity instead of relying on matching luggage and funnels.”

What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon.

To learn more, check out the Arnold website and connect with Bre on LinkedIn.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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